Is It Worth Having a News Page on Your Website?

A News page used to be a website essential. But how relevant are they today? When I first started out as a freelance copywriter in the early 2000s, every website I worked on had a News page. It was often the only page of a website that would ever be updated – the rest would […]

Google Alerts and SEO

For those not familiar with the Google Alerts service this post will help you understand this tool and demonstrate how to use it to enhance your local SEO campaigns. Google Alerts simply enables you to choose keywords/search terms related to your businesses which are important for your SERPs; Google will then email you instances of when they come up online […]

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