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Understanding PPC Keyword Match Types

So, you’ve built your campaigns, added your first adgroup and now you have decided on the keywords you want. They seem relevant to your Business; you’re pretty sure it’s what people will search.  Now, the keywords are added and you notice something ‘Keyword Match Type’ hmm… automatically set to ‘Broad’ so what does this mean? […]


What’s a Bounce Rate and Why’s It Important?

If you have Google Analytics installed on your website, which is strongly recommended, then you should also have your Google Ads (AdWords) and your Google Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see […]


Good Practice for the ‘Display Network’

Google have two main networks. The  ‘Search network’ and the ‘Display network’. The display network you may have already noticed, this is when you could be browsing a website and notice either a text or image ad labelled in the corner with ‘Ads by Google’. If you have high click costs on the search network […]


Dynamic Keyword Insertion – Tips on Why to Use It

In my campaigns, each adgroup has multiple adtext in it. At least two, at most 4. If they are search campaigns, they are generally with a split between DKI (Dynamic Keyword Insertion) and set static Ad text headers. Why both and why DKI? DKI is a way to have really relevant adverts. Add as the […]


AdWords and Geotargeting – Separate Campaigns for Each Country

You’re using AdWords. You have a product or service which is international. This said service is targeting those who speak English. As such you want your PPC adverts to appear on the search network to English speakers in say America, Australia, Canada and Singapore – for example. You could set this up in one big […]


Facebook PPC Advertising – What’s It About?

Log into your Facebook and look to the right of the screen. You should see some image ads, this is Facebook Paid Search advertising and it could work for you. The adverts on Facebook are not random, well the majority aren’t. They are targeting you because of the things you have on your profile, the […]


What’s So Good About PPC Advertising?

As an avid fan I am slightly biased regarding the benefits of using PPC Advertising, so to back up my opinion I have put together some of the features of PPC advertising that illustrate why PPC advertising is an essential part of any online marketing mix. So, here we go: 1. You only pay when […]


What Is Pay-Per-Click Advertising?

You may have heard about pay-per-click advertising which is also referred to as PPC, search engine marketing (SEM), keyword advertising or paid search. I still find it a challenge to explain exactly what PPC advertising is despite working in PPC Management for over five years because there are so many interpretations and misconceptions floating around. […]


How Much Will a PPC Campaign Cost?

With pay per click (PPC) advertising, how much you pay will depend on two things: how many people click on your adverts how much you pay for each click The amount you pay for each click on your advert is known as the ‘cost per click’, or CPC. There are two basic ways of working […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


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