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Small Business Challenges At Christmas And How To Survive Them – Pt 3

My previous articles (Part 1 & Part 2) focused on the challenging faces businesses on the run up to Christmas. Now it’s time to provide you with some practical tips and ideas for surviving over the Christmas period. For some businesses, this continues to be peak trading with the commencement of big winter sales on […]


Small Business Challenges At Christmas And How To Survive Them – Pt 2

In my first article, I focused on businesses that benefited from the increased sales activity at Christmas time. It is also important to consider those businesses that find Christmas to be their seasonal dip in sales. So here are a few thoughts and ideas to help you if you run one of these businesses. 1.       […]


5 Steps To Transform Your Business Into A Profit-Making Machine

I am often asked to help business’ transform their fortunes, from loss-making to profitable going concerns. In this article I’ll share with you one of the many tried and trusted ways that have helped businesses working across multiple industries, worldwide. This has the potential to generate huge profits for you and does not necessarily require […]


Five Ways You Can Use Social Media to Generate New Content

Inspiration running low? You could be overlooking one of the best resources you have: social media. Social media gives you access to a ready audience, search tools and other businesses’ content to inspire you – so what are you waiting for? Here are five ways you can use social media to come up with new […]


Five Tools to Schedule Your Social Media Content

One of the biggest gripes small business owners often have with social media, is finding the time to do it. While sending a tweet may only take a minute, developing a strategy and social media content which meets the objectives of a business is definitely time-consuming. It’s also very easy to let a week go […]


How to Plan Your Online Marketing in 3 Steps

We’re in the last three months of our financial year so I am starting to think about planning our online marketing, for when the budget gets topped up. I thought it may be useful to run through some best practice advice for when you plan yours. 1. It’s never too early to plan! It’s usually […]


Christmas Comes Early for Online Marketing

If you, like me, are still trying to make the adjustment between wearing flip flips and Uggs then look away now. This blog will only alarm you further as I’m about to raise the other C word – the one associated with a jolly round man and chimneys. Yes online marketers, Christmas is coming and […]


An Introduction to Online Marketing – the Whys & Whats

If you’re relatively new to online marketing it can be confusing to know where to get started. You may have heard that you ‘should’ be doing online marketing but don’t really know why and which channels and tools to look at first. So in this blog I’ll cover the basics and that should give you […]


Be Clear on Your Main Website Content Objectives

When you’re managing a website and trying to keep your content up to date, it can be easy to lose track of your objectives. In the short term this isn’t a huge problem but if left too long then you may find that it starts to impact important things like revenue and traffic. So what […]


Shoot Day – Part 1

By this time, you should have everything organised, you’ll have had the brief and signed it off, the Video Producer would also have sent you a script (if required) a blank schedule for you to complete, so he/she knows where and what he will be filming throughout the day. If you’re having testimonials, this would […]


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