About the customer
Business category: Plumbing & Heating Services
Location: Bolton
Objectives: Generate local awareness and leads
- 5 minute read
background
The customer’s problem
The business was relying mostly on word-of-mouth referrals to get new work. They owned a Facebook Business Page they were updating to advertise their services, but they didn’t have any other business profiles, such as a Google Business Profile, or a website – meaning they were missing out on potential customers online.
We set them up with an Amplify digital marketing solution, creating a strong online presence to help them grab the attention of their ideal customers.
their solution
How we helped
We designed, wrote and built a new website which showcases their services, from bathroom installations to boiler repairs. We featured pictures of their best work, and made sure the website is search engine optimised (SEO) to help them rank higher on Google for the services customers are looking for online. They told us customers often ask about availability and pricing, so we made sure to feature those prominently.
From their advanced call analytics, they discovered that demand for their services is at its peak on Monday afternoons and Friday mornings, so they can make sure someone is available at those times to speak to customers.
Results & improvements
In the four months since going live, their Amplify marketing solution has helped them reach over 4,500 potential customers and generate over 60 leads, which includes nearly 50 phone calls.
However, with their enhanced reach with various optimised business profiles across search engines, social media and online directories, that number could be even higher!
In total, their digital marketing solution from Yell could have helped them to achieve an estimated huge £16,000 profit.
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Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
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We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
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From support to strategy…
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- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎