×

PPC Is Super for Seasonality

Pay per click is perfect for targeting seasonal search traffic as you can increase and decrease your budgets at anytime. In order to take advantage of seasonal peaks in traffic it is also worth while tailoring your keywords and advert copy. The Google Insights for Search tool  can help you to identify the times of […]


How Do Facebook Ads Work and How Much Do They Cost?

Facebook is a massive website, one of the biggest in the world in fact. We willingly offer it up detail information about where we live, what we like, whether we are single, married or engaged and the company we work for. With that goldmine of information available to them, Facebook realised they had something a […]


Does Facebook PPC Work for B2B?

I have been asked this quite a lot. “My product is for businesses, I don’t think Facebook is right for me”. Facebook, as I stress a lot is a social platform. There is no space for boring, stuffy ‘I’m so professional using big words in my adverts’ formalities. But does this mean it would or […]


Getting Started With Your Keyword Research

Keyword research can take some time, but us it definitely worth it in terms of results. If you don’t put in the leg work at this stage you can end up wasting your budget on irrelevant clicks that are not valuable to your business and spending a lot of time refining the keywords within your […]


Introduction to Paid Search Account Structure

So hopefully my last few posts have convinced you that you have no option but to give PPC advertising a go. I would suggest before you get started it is worth becoming familiar with the structure of PPC accounts. This is because the terminology can be quite confusing and the more organised the account is […]


Top Five Mistakes to Avoid When Getting Started With PPC

A big advantage of PPC advertising is that you can set it up quickly and get your ads showing on Google within a few hours. This means you can get your business online and start driving traffic to your site and results straightaway, however, speaking from experience, there are some elements that do require consideration […]


What Is PPC (Pay-Per-Click)?

PPC stands for Pay Per Click and means you are paying for traffic. On Google, which is currently the main provider of this medium (Facebook is hot on their tail), they are also called Sponsored ads and are managed on the platform referred to as ‘Google AdWords’ When to use PPC Why would you need […]


Why PPC and SEO Are a Brilliant Team

Which one’s best for me? SEO (search engine optimisation) or PPC (pay-per-click)? Well, I’m going to go for both. Both bring traffic to your site, both help identify which keywords and areas work for your business on search engines and both give you presence in Google. Getting the right keywords Firstly, go with PPC. With […]


Understanding PPC Keyword Match Types

So, you’ve built your campaigns, added your first adgroup and now you have decided on the keywords you want. They seem relevant to your Business; you’re pretty sure it’s what people will search.  Now, the keywords are added and you notice something ‘Keyword Match Type’ hmm… automatically set to ‘Broad’ so what does this mean? […]


What’s in a Bounce Rate?

If you have Google Analytics installed on your website, which you should do, then you should also have your AdWords and your Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see what they get […]


91 - 100 of 109 results