When you’re starting out with digital marketing, organic channels are always a great place to start. In marketing, “organic” refers to the free ways you can optimise your site for search, or the posts and information you can freely share over social media. If you’re a bit of a digital marketing newbie, organic channels are […]
If you’re currently using Google Ads or you’re planning to do so, then it is worth understanding the different types of conversion tracking you can use within Google Ads. After all, you want to see if your adverts are performing especially when you’re paying for it! Google Ads offers free tools to help you track […]
Today I’m going to show you a great ‘quick-win’ you can implement quickly if you work for a retail company. In an ever-growing competitive market, you need to make savings where you can and have the most efficient advertising possible. A way of ‘killing 2 birds with 1 stone’ is saving money through Comparison Shopping […]
Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]
YouTube advertising can be an effective way of finding your target audience. With 1.58 billion active users worldwide, it’s safe to say that some of these users will fit into your target market. If you want to find out how to reach your target audience on YouTube then you’ve come to the right place! YouTube has […]
Have you ever noticed when creating a Google AdWords campaign that Google’s settings give you an option to include search partners? But what actually are search partners on Google AdWords? This article aims to break down what search partners are, where your adverts could appear, and highlight the benefits and challenges of Search Partners. What […]
Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]
Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]
Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]
Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]