Online shopping now accounts for 17.4% of all retail sales, a figure that has been growing every year. This is excellent news for ecommerce retailers, but this growing number of sales does create a problem – it also means an increase in returns. Returns are a heavy burden for retailers where they often bump up […]
In the first part of this article, the focus was primarily on marketing. Marketing is the engine that drives a business. Whilst there may be numerous reasons why a slow down in sales has occurred, it is important to review your marketing strategies and tactics, measuring their efficiency and effectiveness whenever possible. Most industries are […]
My area of expertise is in video production, but as a producer I have to sell my skills and my creativity to potential clients. I find it hard. Many years ago I was a salesperson, but selling ourselves can feel very different to selling a product. Many new business people find selling to be the […]
Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]
Selling is such an integral part of business, but it comes with a hefty helping of misunderstanding. Though many of us have a more nuanced view of sales and of people who sell, there is still a certain stigma attached to it. A lot of these myths come from the high-pressure sales practices of yore; […]
Sales and marketing are undeniably important to any business, but as with a lot of things nowadays, they come with their own terms and jargon. This plain English guide explains some of the most common terms to help you navigate the often mystifying lingo of marketers and salespeople. A/B Testing – This is a type […]
Sales and marketing have been separate for far too long. This schism between the two departments has become so entrenched, that often the two departments rub each other up the wrong way. However, in truth they complement each other; they’re yin to each other’s yang. Those on the side of marketing might say that the […]
So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]