A News page used to be a website essential. But how relevant are they today? When I first started out as a freelance copywriter in the early 2000s, every website I worked on had a News page. It was often the only page of a website that would ever be updated – the rest would […]
Search engine optimisation – SEO – is the process of improving the way in which a website is ranked in relevant search engine results. It involves setting up the website so that it is easy to ‘read’ for search engine spiders. SEO is a continuing process, but it’s most effective when the site is optimised […]
To ensure your web pages are correctly found and indexed by search engines, consider including a sitemap for your website. While a sitemap will not directly influence your place in search results and does not guarantee that your pages will be indexed, it is still an important aspect of search engine optimisation (SEO). Sitemaps assist […]
We have now learned that Google wants sitemaps for any video content on your website, regardless of whether they are published to your site using a video sharing site, self-hosted, or using a video hosting platform. The focus in my previous posts has been around YouTube but as with social media there is more than one player […]
Due to recent changes to the Google algorithm, namely Panda, it is important to understand how video can help deliver better SEO results. Creating and publishing video is a challenge for the SME due to time and budget constraints but there are some simple steps which ensure you can maximise on the benefits. These days with faster broadband speeds, offering video […]
In this post I will shed some light on what Sitemaps are and how they can be useful when combined with other SEO activity. There are still mixed views on the importance of Sitemaps in the SEO community with most steering towards them having no affect on search rankings. My view is that though they do not directly affect rankings, they can […]