Your design is unique to you – don’t take that from others. But often the key to a successful website is how it’s laid out; how the placement of elements encourages engagement and onward journeying. Big companies spend ohmygoshsomuch on the psychological theory behind web design, which is probably not going to feature greatly in the […]
Have you ever wondered what your business website or blog looks like in the eyes of a search engine? Search engines use a crawler program (also known as ‘spiders’ or bots etc) to read your website and gather information to be used in their search index. These crawlers can easily read text, but the same […]
Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on your business and audience. As a whole, mobile web usage […]
User experience (UX) describes the overall impression that a user gets when they interact with a website. It covers things like how easy it is to find information, how well the content satisfies the user’s needs and how intuitive the interface is. Good website design is absolutely vital in creating a good user experience. By […]
Web design covers the way your online marketing activities – your website, your online advertising and any other marketing materials – look and feel. This can have a huge impact on how effective they are in promoting your business. All your online marketing should appear professional and form a coherent online presence – reinforcing your […]
It’s important to remember that no-one can actually buy a domain name. Instead, names are registered and effectively leased for a period of time. You’ll need to renew your registration periodically for it to stay effective. The cost of registering domain names depends on two factors: the type of top-level domain (TLD), which is the […]
These days, businesses no longer need to employ specialist designers to build their website. There are a number of providers online offering pre-built web templates, to help businesses build their own basic sites for a fraction of the price. WYSIWYG (what you see is what you get) software also helps bridge the gap between pre-set […]
There are several ways to set up an e-commerce site. The best way for your business will depend on the type of products you are selling, and the resources you can devote to setting up the site. Using a marketplace The first decision is whether you will build your own e-commerce store or sell online […]
The design of an e-commerce website is very important in achieving success in the marketplace. A website that is confusing, difficult to use, unclear or unwelcoming is not likely to be successful. Bespoke or off-the-shelf? The choice between a bespoke e-commerce design or a standard solution will depend largely on the available budget. Bespoke designs […]
Are you in the plumbing industry? Do you have a website? If the answer is yes and then no, it’s worth checking out our new infographic – Stop the leak. Google statistics show that there are 823,000 searches for the keyword ‘plumbers’ nationwide, every month. This means UK plumbers without a website could be missing […]