About the customer
Business category: Independent flooring supplier
Location: Glasgow, Scotland
Objectives: Increase footfall to showroom and leads (calls & messages)
- 5 minute read
background
The customer’s problem
This family-run flooring supplier, established in 2021, had a Facebook Business Page and managed leads through Messenger. However, their website wasn’t generating leads.
When we met them in July 2024 and conducted a business audit, the owner shared their goal of increasing footfall and leads to support an expansion into beds and furniture. We recommended a tailored Accelerate digital marketing solution.
their solution
How we helped
To boost their visibility and lead generation, we:
- Optimised their Google Business Profile to improve local search rankings and drive more showroom visits.
- Showcased their key services, including carpet and flooring supply and fitting.
- Highlighted their unique selling points – free measuring service, strong customer reviews, and competitive pricing and offers.
- Launched highly targeted advertising campaigns across Yell, Google and Bing to attract ready-to-buy customers.
Results & improvements
Since their solution went live, the business has seen a significant increase in high-quality leads compared to Facebook. Business is booming!
In just seven months since going live:
📣 64,312+ potential customers reached
📞 505+ leads generated (primarily phone calls, their preferred method)
Excitingly, with help from their marketing services, the business has been able to expand their business and open a furniture showroom. To continue their momentum, they enhanced their solution with premier local SEO services, working with our experts on a long-term strategy to attract even more local customers.
Outstanding return on investment:
- 70+ leads per month on average
- £1.46 average cost per click in January 2025 (exceptional given their £2,000 average job value)
£142,025+ estimated profit from Yell’s digital marketing – and this is just the beginning!
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We’ve spent 60 years growing local UK businesses like yours – get in touch to discuss how you’ll benefit from our expert services, exceptional care, and extraordinary results.
For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms2
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Empowering local businesses with Digital Marketing Solutions
Everything you need to grow your business, powered by top technology and expert support. We’ll help you choose a solution and tailor it to your budget & needs. Partner with us to attract & convert the customers you really want.
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Be found online
A digital marketing solution built & tailored to help you attract and build trust with customers.
Amplify
Strong online presence
A managed digital marketing solution optimised to attract, engage and build trust with customers.
Accelerate
Drive leads
A managed digital marketing solution optimised to attract, engage and convert your ideal customers.
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why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎