About the customer
Business name: HM Maintenance & HM Drone Technology
Business category: Exterior cleaning & drone services
Location: Camelon, Falkirk
Objectives: Increase leads (form fills, calls)
- 5 minute read
total leads
ENGAGEMENTS WITH MARKETING
PEOPLE REACHED
length of solution
background
The customer’s problem
Established in 1989, HM Maintenance provides professional exterior cleaning across Scotland using Hydro Heat technology. HM Drone Technology offers unique drone services, delivering high-quality aerial and interior videography using the latest UAV technology.
Owner of both businesses, Howard Marsh, had been a happy Yell customer for seven years. However, after a marketing review in October 2024, he wanted to scale up and generate more leads – particularly for conservatory and solar panel cleaning.
After consulting with their account manager, John Toner, they upgraded to Yell’s Accelerate digital marketing solution to fuel their growth.
Howard says, “Two years ago my marketing with Yell was such a massive success that I was able to branch out to the whole of Scotland offering conservatory cleaning.”
What the customer says…
Howard Marsh, Owner of HM Maintenance & HM Drone Technology
“The Google campaign has been an absolute success over the last four months – normally my quiet period. In fact, it’s been one of my busiest times in seven years with Yell! My peak season starts in March, but business is already incredible. I had to share this because I’m absolutely delighted. I have two websites with Yell and have seen massive success with advertising over the years. Next up is SEO with you. My businesses are growing stronger every year, and with your support as my business manager, it’s been a fantastic journey. Here’s to the future, John – thank you so much!”
their solution
How we helped
To drive more leads and visibility, we:
- Launched targeted ad campaigns on Google and Bing to capture high-intent searches for their services across Scotland.
- Refreshed and optimised their existing website for HM Maintenance to showcase their services more effectively.
- Created a brand-new SEO website for HM Drone Technology, their specialist drone operation business.
- Showcased their services including conservatory and solar panel cleaning, to drive the leads for the key services.
- Highlighted trust signals such as accreditations, customer reviews, and eco-friendly materials.
Results & improvements
Since launching their Accelerate digital marketing solution four months ago, HM Maintenance has seen remarkable growth:
📞 40+ leads in 4 months – averaging 10+ per month (or 2+ per week!)
📊 This has nearly doubled the leads they were getting in the same time period last year
🚀 12,400+ local people reached
📈 1,225 engagements with their marketing
Their success has been so strong that they now plan to expand into include local SEO services to drive even more organic leads and long-term business growth.
Howard concludes, “For HM Maintenance, I’m now ranking organically at the top of Google for my services in every city and town in Scotland. My new website for HM Drone Technology has only been live for three months, yet it’s already ranking top for drone inspections in Falkirk, Glasgow, and Edinburgh. Clearly, something is working! I’ve just landed my biggest contract yet and have plans to expand into the north of England. It’s been a huge success!”
What their account manager says…
John Toner, Business Development Manager
“It’s been a real pleasure working closely with Howard and his team at HM Maintenance and HM Drone Technology for the past 7 years, and witnessing the continued growth to this modern vibrant and high-quality business. Howard is always looking ahead, and it’s great to support him in expanding his marketing strategy. Seeing his business thrive and knowing we’ve played a part in that success is exactly why we do what we do.”
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For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms1
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
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We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
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Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
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Partner with us
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We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
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