About the customer
Business name: Darwin Johnstone Plumbing & Heating
Business category: Plumbing and heating services
Location: Ayrshire, Scotland
Objectives: Increase high-quality leads (calls) while focusing on their most profitable services
- 5 minute read
242
leads GENERATED
£32,250+
estimated profit DELIVERED
780+
ENGAGEMENTS WITH MARKETING
8,370+
lOCAL PEOPLE REACHED
Results at a glance
📞 242+ leads (202 from Yell.com ads)
💰 £32,250 in profit
📍 8,377 local people reached
💼 More enquiries & bookings than ever – looking to hire more staff
🤑 This year’s Yell investment (including ad spend) effortlessly covered by their marketing in 2 months – now generating pure profit!
background
The customer’s problem
Darwin Johnstone Plumbing & Heating has been delivering trusted plumbing and heating services across Ayrshire since 1993. While they had been a Yell customer for over eight years, they wanted to increase their monthly jobs from 128 to 150 and shift focus to their most profitable services – moving away from bathroom jobs.
After a marketing review with their account manager, Val Ness, they upgraded to a tailored Accelerate digital marketing solution to drive higher-quality leads. Despite signing their contract on Friday 13th December 2024, results have been nothing short of phenomenal!
What the customer says…
Darwin Johnstone, Owner at Darwin Johnstone Plumbing & Heating
“Working with Val and the Yell team has been extremely positive for our business. They helped redevelop our website, making it more modern and easier to use, which has led to an increase in enquiries and bookings. Their customer support has been brilliant throughout. Thanks so much!”
their solution
How we helped
We strengthened their existing marketing and launched new, highly targeted campaigns to increase their visibility and drive more of the right leads:
- Google & Bing ads – Targeting ready-to-buy customers searching for heating and boiler repair services within a 10-mile radius of Ayr to reach the right people at the right time
- Website enhancements – A professional SEO website that highlights their experience, accreditations, USPs, and testimonials to build trust and encourage conversion
- Focused service pages – Prioritising the higher-value jobs (servicing, installation, and repair of natural gas, oil, and LPG appliances)
- Effortless reviews management across Yell, Google, Facebook & more to build a strong online reputation
- Optimised online presence across 51 major platforms, making it easier for potential customers to find and choose them
- Advanced call tracking – Real-time insights into where leads are coming from, helping them improve customer service and maximise their marketing ROI
- Ongoing support – A dedicated account manager providing expert guidance, regular performance reviews, and continuous optimisations to keep their marketing delivering results
Results & improvements
Before upgrading to Accelerate, the marketing for Darwin Johnstone Plumbing & Heating was already delivering strong results:
- 242+ leads (202 from Yell.com advertising!)
- £32,250 in profit
- 8,377 local people reached
But since upgrading to Accelerate, their marketing has skyrocketed, driving record-breaking results:
🚀 £15,600 in profit generated
📞 117 high-quality local leads
👀 5,328 local people reached
📈 413 marketing engagements
🔧 More leads via phone – their preferred method
💼 Looking to hire more staff to handle demand
🏆 Exceeded break-even point on marketing investment – now generating pure profit
And this is just the start of their journey! We’ll continue supporting the team and optimising their marketing to deliver even better ROI and help them secure the jobs they really want.
What their account manager says…
Val Ness, Business Development Manager
“You can clearly see on the performance dashboard when their Accelerate solution went live – the spike in results is huge! It’s been fantastic working with Darwin and team – and I’m thrilled to see them growing so fast. With more leads than ever and hiring plans on the horizon, it’s proof of how powerful the right marketing strategy can be.”
get a free consultation
Ready to get more leads for your business?
Darwin Johnstone Plumbing & Heating saw record-breaking results – imagine what we could do for you! Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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