“From word of mouth to winning tenders”: How Yell helped RK Scaffolding build phenomenal growth
Name: RK Scaffolding
Industry: Scaffolding services
Location: Livingston, Scotland
Goal: Drive more high-value, local leads
results in just 10 months
📊 22,920+ VIEWS ➡ 1,730+ CLICKS ➡ 104 LEADS ➡ 72 JOBS
💰 £32,400 PROFIT
🔁 648% ROI – £6.48 RETURN PER £1 INVESTED
✅ 104 HIGH-INTENT LEADS – AV. 10/MONTH
🏗️ EXPANDED OPERATIONS INTO WIDER SERVICE AREAS
🏢 WON TENDERS FROM LARGE CLIENTS LIKE SCOTTISH WATER
background
The challenge
When Ross Kane launched RK Scaffolding in 2018, he built his business the traditional way – through hard work and word-of-mouth. With a solid reputation and a steady stream of local work, things were going well. But Ross knew he was just scratching the surface. Larger contractors were starting to take notice, but without a professional website or strong online presence, he worried he might not look the part.
“Over time, I started getting enquiries from bigger contractors who expected more than just a Google profile. It became clear a professional website was essential for building credibility and winning new business.” – Ross Kane, Owner
So, in September 2024, he sat down with Val, Yell’s local Business Development Manager, to change that.
“I mainly relied on word-of-mouth recommendations. Yell created a well-designed, informative, and easy-to-navigate website, which has significantly boosted enquiries and new business within a short timeframe. Yell created a well-designed, informative, and easy-to-navigate website, which made a huge difference. We’ve seen significantly boosted enquiries and new business within a short timeframe. An easy decision – the monthly investment is more than justified by the increased business it brings.”
their solution
How we helped
Together, we built a strategy to boost visibility and help Ross win the kind of work he deserved.
🔍 Targeted ads on Google & Bing to attract ready-to-book customers
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Val!)
“Yell created a well-designed, informative, and easy-to-navigate website, which made a huge difference. It’s professional, easy to navigate, and customers regularly comment on it – and I’ve already asked Yell to upgrade it again to help us keep growing.”
results & improvements
In just 10 months, Ross has taken his business to the next level. With a digital presence that finally reflects the quality of his work, he’s now winning larger contracts – including tenders with Scottish Water and national housebuilders.
“We’re now getting enquiries from all over – even into England. The online visibility has opened up opportunities I couldn’t have imagined when I first started.”
And this is just the beginning. With plans already underway for a bigger, better website, Ross is laying the groundwork for even more growth ahead.
FINANCIAL GROWTH
💰 £32,400 TOTAL ESTIMATED REVENUE GENERATED
✅ 104 HIGH-INTENT LEADS – AVERAGING 10/MONTH
🔁 648% ROI – £6.48 return per £1 invested
BUSINESS TRANSFORMATION
🏗️ EXPANDED INTO NEW SERVICE AREAS, INCLUDING PARTS OF ENGLAND
🏢 WON TENDERS FROM LARGE CLIENTS LIKE SCOTTISH WATER
📞 “SIGNIFICANTLY BOOSTED” ENQUIRIES & SECURED MORE WORK
DIGITAL PRESENCE
💻 NEW WEBSITE CUSTOMERS LOVE & DRIVES LEADS
👀 22,923 POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 1,737 MEANINGFUL INTERACTIONS WITH HIS MARKETING
“Ross is one of those clients I’m genuinely proud to work with. He’s always busy, always on the go – which says a lot about how well his business is doing. It took a while to get him pinned down for a review, but when we did, it was amazing to see how far he’d come. The fact that customers regularly mention the website we built together just proves the power of a strong digital presence. Ross now has full confidence in us, and we’re already planning the next stage of growth. This is only the beginning.”
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Ross trusted Yell to take his business to the next level — and within just 10 months, he’d won major contracts and brought in over £32k in new revenue. Now it’ your turn.
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