From leaky pipeline to steady flow: How Kavanagh’s doubled their workload with Yell
Client: Kavanagh’s Kitchens & Bathrooms
Industry: Kitchens & bathrooms design & installation services
Location: Birmingham, West Midlands
Timeframe: 8 months
Yell Services: Accelerate solution
Mark put his trust in Yell – and within 5 months, the business was fully booked, expanding the team, and doubling its workload. Ready to do the same? Let’s get started.
In just 8 months, Kavanagh’s Kitchens & Bathrooms went from chasing jobs to hiring extra fitters. With Yell’s support, they turned a slowdown into £68k profit – and a fully booked diary.
RESULTS IN 8 MONTHS WITH YELL
📊 48 ENQUIRIES ➜ 38 NEW JOBS
💰 £68,000+ ESTIMATED PROFIT GENERATED
👷♂️ 1 NEW FITTING TEAM HIRED
📅 WORKLOAD DOUBLED – FROM 2 JOBS A WEEK TO 3-4
📈 200,000+ LOCAL APPEARANCES
📞 THE PHONE NOW RINGS DAILY WITH QUALIFIED LEADS
⭐ “MOST CUSTOMERS SAY THEY FOUND US ON YELL” – MARK
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the problem
Work was drying up – and competitor’s were circling
Mark Clements has spent his whole working life in the trade. For over 30 years, he’s run Kavanagh’s Kitchens and Bathrooms – a family-owned showroom business offering full installations, quality workmanship, and a 3-year warranty.
But earlier this year, the enquiries started to slow, passing trade had dried up – and local competition was on the rise.
“Business was slow. It was just plodding along. We were making a living, but that was it. I’d lost the fire in my belly.” – Mark
thE solution
The turning point: One simple switch
Mark signed up to Yell’s Accelerate marketing package. His goal was simple: attract more of the right customers, without wasting time or money. He was introduced to Kelli Joyner, his dedicated local consultant, who helped tailor the plan to his business.
“I had anxiety it wasn’t going to work – but Kelli explained everything in a really simple way. If it didn’t work, she’d make sure it did.”
Within weeks, Mark’s visibility across Google, Facebook, and local directories skyrocketed – and the steady stream of qualified leads proved it was working.
“We ask every customer where they found us and most of them say Yell. It’s not just luck. What the team are doing behind the scenes – it’s just crazy. I can’t believe it.”
the results
38 jobs, £68K profit – and the phone won’t stop ringing.
📈 200,000+ appearances
📞 48 enquiries
✅ 38 converted
💷 £68,000+ in estimated profit
👷♂️ +1 new fitting team hired
“We’re doing three or four jobs a week – we were only doing two before. We’re four months ahead of ourselves!” Mark says. “I’m happy now. I’ve got money in the bank, and I’m not chasing work like before.”
ONGOING SUPPORT
Behind the scenes: Real support, real people
Getting started wasn’t without a few hiccups – but for Mark, what mattered was how quickly things were handled.
“We had a few snags linking to Google and Facebook – but Yell sorted it fast. They actually answer the phone. That means everything.”
The ongoing support stood out. Mark didn’t feel left on his own once things went live.
“Kelli’s been a godsend – she comes back with the analytics and tells us how we’re doing. When she said we’d had 45,000 views in three months, I was dumbfounded. And the Yell app’s brilliant – so simple to use.”
THE FUTURE
Looking ahead: Building value, not just bookings
Mark doesn’t want to scale fast – but he does want the business to be in top shape to sell in five years’ time.
“Yell’s helped put us in a brilliant place. If someone wanted to grow the business now, the pipeline’s there. I’m comfortable, and that’s exactly what I wanted.”
Mark’s advice to other tradespeople:
“Rather than going backwards and me closing the shop down and moving on, I invested in Yell, and it’s just gone straight up, rocketed. So my advice is… take the plunge!”
What their account manager says…
“Mark and Sharon are an absolute dream to work with – always welcoming, positive, and open to ideas. The upturn in the business is clear to see. Every time I visit, their showroom’s buzzing with customers, the phone’s ringing off the hook, and the momentum just keeps building.”
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Ready to attract more high-value customers?
Mark put his trust in Yell – and within 5 months, the business was fully booked, expanding the team, and doubling its workload. Ready to do the same? Let’s get started.
Book your free 30-minute marketing audit. Here’s what you get:
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert