Unlocking growth: How Keys 4 Cars drove a consistent flow of high-quality enquiries
Business: Keys 4 Cars
Industry: Auto locksmiths
Location: Cardiff, Wales
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 10 MONTHS WITH YELL
📊 79k+ VIEWS ➡ 480+ LEADS ➡ 290+ ESTIMATED LEADS CONVERTED
💰 £37,500+ PROFIT DELIVERED
🔁 £5.77 return for every £1 invested (577% ROI)
📈 Stronger visibility across Google, local search, and AI search
⭐ Rated 5-star on Yell, building strong trust
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The challenge
Keys 4 Cars is an established auto locksmith business that has advertised with Yell for over 20 years, however they weren’t driving the volume or quality of enquiries needed for growth.
Following a performance review in February 2025, the focus was clear: strengthen online visibility, improve website conversion, and generate a consistent flow of high-quality locksmith enquiries.
“Since the changes to my website and online exposure, I’ve definitely seen an increase in enquiries. Carly Cheeseman has been a great help, sharing practical advice on how to get the most from my advertising campaign. She’s always pleasant, professional, and easy to work with.”
thEir solution
How we helped
Carly recommended moving Keys 4 Cars onto Yell’s Accelerate solution, combining paid visibility with a stronger digital foundation:
- 🔍 Targeted ads on Google to capture high-intent locksmith searches
- 🌐 SEO-optimised website built to convert visitors into new client enquiries
- 📍 Improved online presence, supporting stronger performance across Google and local search
- 📱 Free app to easily manage reviews, social, and track performance
- 🤝 Dedicated account management, with regular reviews and strategic advice tailored to Mark’s goals (hi, Carly!)
This ensured Keys 4 Cars wasn’t just seen more often online, but seen by customers actively looking for an auto locksmith in Cardiff.
results & improvements
After more than 20 years with Yell, Accelerate helped Keys 4 Cars unlock their strongest results yet – within 10 months.
FINANCIAL GROWTH
💰 £37.5K estimated profit generated
🔁 £5.77 return for every £1 invested (577% ROI)
📊 482 leads generated from high-intent local searches
📈 Clear uplift in enquiry quality, driving more relevant locksmith jobs
BUSINESS TRANSFORMATION
🚗 Busier than ever, powered by a consistent flow of relevant customer enquiries
🤖 Increased visibility across AI-powered search and discovery tools, helping Keys 4 Cars appear when customers ask for trusted auto locksmiths in Cardiff
🔍 79,000+ local search appearances, delivering strong visibility across Google
📉 Highly efficient PPC performance, with low cost per click and strong conversion rates
⭐ 31 five-star Yell reviews, reinforcing trust and credibility locally
🤝 Long-term partnership with Yell, spanning over 20 years, with strategic support from Carly Cheeseman to unlock the strongest results yet
“I’ve built a great working relationship with Mark over the years and really understand what he wants from his marketing. We’ve tried different options, but since moving onto Accelerate Tier 1 it’s working amazingly well. Mark is extremely happy with the performance and the results speak for themselves.”
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Ready to attract more high-quality enquiries?
Keys 4 Cars partnered with Yell to strengthen their online presence, increase visibility across search, and generate a consistent flow of high-intent leads.
Book your free marketing audit today and start attracting the clients you really want.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert