About the customer
Business name: Bells Waste Disposal Ltd
Business category: Waste disposal & skip hire
Location: Blaydon, Tyne & Wear
Objectives: Increase leads (calls, form fills)
- 5 minute read
total leads
£
estimated profit generated
local people reached
length of solution
background
The customer’s problem
Bells Waste Disposal Ltd has been a trusted name in waste removal for nearly 30 years. But despite their reputation, their website was outdated and didn’t even mention their skip hire service – one of their biggest revenue drivers.
Owner Thomas Mason wanted a fresh website and a marketing strategy that would bring in more local leads, especially for skip hire. After a review with their account manager David Chambers in October 2024, they decided to upgrade to a tailored Accelerate digital marketing solution.
What the customer says…
Thomas Mason, Owner of Bells Waste Disposal Ltd
“David has been a great support to our business, helping us grow into new markets. Since moving into Yell’s new solution campaign, we’ve seen a huge increase in enquiries. It’s made a real difference to our business, and I can’t recommend David and Yell enough!”
their solution
How we helped
We built a high-impact digital marketing strategy to increase their visibility and drive leads.
- Google, Bing & Facebook ads – targeting ready-to-buy customers in Newcastle & the North East
- Revamped their website – creating dedicated service pages and a gallery showcasing their work
- Search engine optimised (SEO) content – helping them appear in more local search results
- Trust signals – highlighting their fast turnaround, eco-friendly practices, and huge number of reviews (nearly 1000 on Yell alone!)
Results & improvements
Since launching their Accelerate digital marketing solution, Bells Waste Disposal Ltd has seen remarkable growth:
✅ £57,110+ in estimated profit directly from their marketing
📞 870+ leads in just 3 months – that’s 290+ per month or over 10 per day!
📈 More than 4x the leads they were getting this time last year (205 leads)
💡 They only needed 178 leads per year to break even with their marketing spend, and they smashed that in weeks!
🚀 105,050+ local people reached – up 18x from last year (previously just 5,890)
💰 Just £6.26 per conversion from ads in February – a huge win when their average job is worth £250-£500!
👀 8,740+ engagements with their marketing
And it’s not stopping there! Their campaign has been so successful that they’re investing even more into ads and upgrading to local SEO to dominate their market even further!
What their account manager says…
David Chambers, Digital Account Director
“Bells have been with us for a long time, but after a deep dive into their business, we realised their old website didn’t even mention skip hire! Moving them to an Accelerate solution has worked amazingly well. With a new website, Google & Facebook ads, and a proper search strategy, their enquiries have skyrocketed – not just for skip hire but for all their services. Now, we’re taking it a step further with local SEO to bolster their position as the go-to waste disposal provider in the North East. The business continues to go from strength to strength!”
get a free consultation
Ready to drive the leads you really want?
Bells Waste Disposal Ltd saw 4x more leads in just 3 months – imagine what we could do for you! Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
Our digital marketing experts
Meet the team who worked with Bells Waste Disposal Ltd to increase their visibility and drive leads.
For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms1
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
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Partner with us
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We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
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HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎