About the customer
Name: Bells Waste Disposal Ltd
Industry: Waste disposal & skip hire
Location: Blaydon, Tyne & Wear
Goal: Increase leads (calls, form fills)
background
The challenge
Bells Waste Disposal Ltd has been a trusted name in waste removal for nearly 30 years. But despite their reputation, their website was outdated and didn’t even mention their skip hire service – one of their biggest revenue drivers.
Owner Thomas Mason wanted a fresh website and a marketing strategy that would bring in more local leads, especially for skip hire. After a review with their account manager David Chambers in October 2024, they decided to upgrade to a tailored Accelerate digital marketing solution.
“David has been a great support to our business, helping us grow into new markets. Since moving into Yell’s new solution campaign, we’ve seen a huge increase in enquiries. It’s made a real difference to our business, and I can’t recommend David and Yell enough!”
their solution
How we helped
We built a high-impact digital marketing strategy to increase their visibility and drive leads.
- Google, Bing & Facebook ads – targeting ready-to-buy customers in Newcastle & the North East
- Revamped their website – creating dedicated service pages and a gallery showcasing their work
- Search engine optimised (SEO) content – helping them appear in more local search results
- Trust signals – highlighting their fast turnaround, eco-friendly practices, and huge number of reviews (nearly 1000 on Yell alone!)
results & improvements
Since launching their Accelerate digital marketing solution, Bells Waste Disposal Ltd has seen remarkable growth.
✅ £57,110+ in estimated profit directly from their marketing
📞 870+ leads in just 3 months – that’s 290+ per month or over 10 per day!
📈 More than 4x the leads they were getting this time last year (205 leads)
💡 They only needed 178 leads per year to break even with their marketing spend, and they smashed that in weeks (hitting 489% of their target in just 3 months)!
🚀 105,050+ local people reached – up 18x from last year (previously just 5,890)
💰 Just £6.26 per conversion from ads in February – a huge win when their average job is worth £250-£500!
👀 8,740+ engagements with their marketing
And it’s not stopping there! Their campaign has been so successful that they’re investing even more into ads and upgrading to local SEO to dominate their market even further!
“Bells have been with us for a long time, but after a deep dive into their business, we realised their old website didn’t even mention skip hire! Moving them to an Accelerate solution has worked amazingly well. With a new website, Google & Facebook ads, and a proper search strategy, their enquiries have skyrocketed – not just for skip hire but for all their services. Now, we’re taking it a step further with local SEO to bolster their position as the go-to waste disposal provider in the North East. The business continues to go from strength to strength!”
Our digital marketing experts
Meet the team who worked with Bells Waste Disposal Ltd to increase leads (calls, form fills).
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