About the customer
Name: Berkshire Carpets & Blinds
Industry: Flooring specialists
Location: Reading, Berkshire
Goal: Drive more flooring fitting leads – especially commercial
results at a glance
📞 650+ local leads generated in 12 months
💼 73% close rate = ~410 jobs
💰 £303,200+ estimated profit
🚀 2,560% return on investment
⭐ 100+ reviews with a 4.9-star average (Yell + Google)
🤑 Every £1 invested = £26.58 in profit
📈 Top of Google for their services in Reading
background
The challenge
Established in 1925, Berkshire Carpets & Blinds is a local business known for high-quality flooring and personal service. They’ve fitted carpets for major brands like BP, British Gas, and NHS hospitals.
Although their SEO rankings were strong, their website was outdated and enquiries were inconsistent. Their goal was to grow sustainably – especially in the commercial space – but the flooring industry was getting tougher, with large chains squeezing out independents.
Owner Gregg Cox explains, “We were a bit nervous about investing because as a small business you have to balance your spend with how much work you can handle. With big companies dominating the industry, we need to make sure people know we’re here. Our goal was to make the best use of our time, get as many enquiries as we can, and hire more staff so we can grow the business. We thought we’d give Yell’s solution a go to see if that would get us noticed.”
They had picked up the odd job through signage at local bowls clubs and had been advertising with Yell for some time. But after a full business review with their account manager, Surinder Bains, we developed a tailored Accelerate digital marketing solution to help them reach more local customers and drive larger jobs.
“We cover a large area – Reading, Henley, Oxford – and I’ve noticed a boost in enquiries in those areas, particularly for carpets, which is exactly what we wanted. The solution has been fantastic – it’s an all-in-one package that handles everything, from revamping our website to improving SEO. Plus, I have the tools to easily request reviews. I’m really happy with the results. It’s keeping us busy and driving business. The support from Surinder has been great too. Having her as our point of contact has made things easy; we don’t need constant updates, just occasional reviews. It allows me to focus on running the business, knowing everything’s in good hands.”
their solution
How we helped
To help them grow, we delivered a cost-effective digital strategy designed to drive real leads.
Google, Display and Facebook advertising to drive local leads
A fully revamped SEO, conversion-focused website – designed to build trust and turn visitors into customers
Business profiles across 50+ platforms including Google, Facebook, Waze, Nextdoor and more – making them easy to find and trust online
Effortless reviews management to boost visibility & trust
Ongoing support from their dedicated their Yell account manager, Surinder
results & improvements
Over the last 12 months with Yell, Berkshire Carpets & Blinds has seen outstanding growth – from more leads and phone calls to a clear increase in profit.
📞 650+ high-quality local leads generated
💰 With a 73% close rate, that’s over 410 jobs bringing in an estimated £303,207 profit
🚀 That’s a massive 2,560% return on investment
🤑 For every £1 spent on marketing, they made around £26.58 in profit
🔍 Top organic ranking in Google search results for Reading – a highly competitive metropolitan term that’s far harder to rank for than nearby areas like Earley or Shinfield
⭐ Over 100 customer reviews, averaging 4.9 stars across Yell and Google
👀 589,100+ local people reached
💬 16,450+ engagements with their marketing
“It’s been fantastic to see the progress Berkshire Carpets & Blinds has made over the past year. Gregg recognised the need to strengthen their digital presence in a competitive market, and since then, every key area has improved – from organic search rankings to the volume of enquiries and lead quality. The business is now consistently busy, and it’s clear that the marketing investment is delivering real results. I’m proud to support a well-established local business that’s embracing change and growing with confidence.”
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Ready to attract more customers?
Berkshire Carpets & Blinds now rank at the top of Google for their services, have generated significant profit from local leads, and built a strong online reputation – making them the go-to choice for carpets in Berkshire. Now it’s your turn.
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