From side hustle to five vans in a year: How Caledonian Waste Services skyrocketed growth with Yell
Client: Caledonian Waste Services
Industry: Waste removal & house clearance
Location: Edinburgh, Scotland
Timeframe: 12 months
Yell Services: Accelerate solution (PPC – Website – Online Presence – Dedicated Account Manager) + Local SEO
Caledonian Waste Services invested in Yell – and within a year, they scaled from a start-up to a 7-person team with five vans and a booming pipeline. Let’s grow your business, together.
With the support of Yell and a dedicated account manager, Caledonian Waste Services grew from one van and two founders to a five-van operation with seven staff – and secured their first recycling yard.
RESULTS WITH YELL IN JUST 12 MONTHS
📈 856 LEADS GENERATED ➡ ~684 JOBS WON
🔁 £4.07 RETURN FOR EVERY £1 INVESTED (307% ROI)
🚚 FROM 1 VAN TO 5 – PLUS A NEW RECYCLING YARD
👷♂️ Expanded team to 7 employees
📊 Business turnover jumped from £2,000 to £27,000 per month
🎯 On track to hit £300,000 turnover this year
Your free marketing audit
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with a digital marketing expert
Our proven track record
- Your investment is protected
- 1 year of risk-free marketing
- Our goal is to deliver the best possible ROI
- We don’t want you to just breakeven – we’re here to help you grow!
Explore success stories
Let’s do the same for your business
From 6 to 64 quotes p/m & climbing: How We Clean Group unlocked growth with Yell
request a call back in two steps!
Guarantee Leads. Exclusive to Yell.
Let’s grow your business, together.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
the problem
Work was inconsistent – and the business had no online presence
When owners Khadir and Liam started Caledonian Waste Services, everything relied on word of mouth. They had no website, no Google visibility, and no real sales process – averaging just one job a day.
“We didn’t know how to turn what we were doing into a real business. It felt more like a side job. We weren’t on Google, we weren’t pushing social media, and we were just depending on people we knew.” – Khadir
They knew they needed structure, visibility, and support. A recommendation from another successful Yell customer led them to Jay – and everything changed from there.
thE solution
A scalable marketing strategy – backed by hands-on business guidance
Caledonian Waste Services started on Yell’s Accelerate solution and upgraded steadily as results strengthened and demand increased.
Jay helped them understand their market, refine their messaging, tighten search terms, and turn their website into a strong lead generator. But the real difference was the guidance beyond marketing – he also supported them with pricing, sales follow-up, and how to handle customers in a fast-moving, “need-it-now” industry.
“When things got stressful, Jay talked us through what to do – pricing, chasing leads, how to speak to customers. He didn’t just do marketing. He helped build our whole sales structure.”
the results
From 1 job a day to 15 – and a business 15x bigger than their original goals
In just 12 months, the transformation has been dramatic:
📈 856 leads generated
🎯 684 estimated leads converted
💰 £102,600 estimated profit
🚚 5 vans (up from 1)
👷♂️ Team expanded to 7 employees
🏭 Opened a new recycling yard
📊 Business turnover jumped from £2,000 to £27,000 per month
🎯 On track to hit £300,000 turnover this year
⚖️ 15X INCREASE IN DAILY JOBS (from 1 job a day to 15)
💸 Generated over 3.5x the leads needed to break even
“We were doing £1–2k a month before Yell. Now we’re bringing in around £27k a month. It’s unbelievable how fast it’s grown.”
Their daily average increased from 1 job a day to 15, transforming the business almost overnight.
ONGOING SUPPORT
Fast fixes. Real partnership. No waiting around.
Whether it was Google reverting their business name, website tweaks, or questions about incoming leads, everything was resolved quickly.
“There’s never been a time we’ve said something was wrong and Yell said they couldn’t help. Everything gets sorted straight away. We don’t wait weeks. Jay and the team have been incredible.”
This partnership has been central to their ability to scale without burning out.
THE FUTURE
A business poised for expansion – with bigger plans ahead
The business now has the visibility, demand, and structure to keep growing. Their next ambition is to expand into skip hire, supported by their new yard and growing fleet.
“We’ve smashed every target we set – and more. Our goals were nothing compared to what we’ve achieved.”
Khadir’s advice to other business owners:
“The traction you get is unbelievable. I’ve already recommended people to Jay, and I’ll keep recommending people to Yell. They’ve been amazing for us.”
What their account manager says…
“Working with Caledonian Waste Services has been a privilege. It was a big challenge at the start and took a couple of months to fine-tune, but once everything clicked, the results were exceptional. Khadir and Liam are driven, open-minded, and genuinely great to work with. They’re on a remarkable upward trajectory, and I’m proud to support them as they continue to grow.”
get a free consultation
Ready to grow your waste management or service-based business?
Caledonian Waste Services invested in Yell – and within a year, they scaled from a start-up to a 7-person team with five vans and a booming pipeline.
Book your free 30-minute marketing audit today:
- 50-point digital MOT
- Actionable recommendations
- Personal Q&A with a marketing expert
- Free copy of our Local Digital Marketing Guide
Let’s grow your business, together.