“I quit my day job”: How Coral Bathrooms EK went from invisible to fully booked with Yell
Name: Coral Bathrooms EK
Industry: Bathroom & kitchen fittings
Location: Glasgow, Scotland
Goal: Generate consistent, high-quality local leads to grow the business
results at a glance
💼 QUIT HIS JOB TO RUN THE BUSINESS FULL TIME
📅 FULLY BOOKED FOR 5 MONTHS STRAIGHT
💰 £223,968 ESTIMATED PROFIT
✅ 240 HIGH-QUALITY LEADS – AVERAGING 10/MONTH
🔁 1,393% ROI – £14.93 RETURN PER £1 INVESTED
⭐ 50+ REVIEWS ON YELL – 4.9-STAR AVERAGE
background
The challenge
With over 20 years’ experience fitting bathrooms and kitchens, Stephen Henderson had the skills – but not the visibility.
Stephen says, “I took the plunge and started my own business in 2023. It was a big step – I had no clue where to start with digital marketing.”
Stephen had no website, no Google listing, and no idea where to begin. But a call with his Yell account manager Nadia changed everything.
“I looked around for help with marketing, and Nadia outlined a marketing plan that fit into my budget at the time. I’ve worked closely with Nadia at every stage – she’s always available whenever I need her, and we have regular reviews to see exactly how my marketing is performing. I’m delighted with where my business is now – getting found online, booked solid, and doing what I love – full time. The whole team at Yell have done wonders for my business.”
their solution
How we helped
Together with his dedicated account manager Nadia, we built a tailored strategy designed to maximise local reach and deliver results on a budget.
- Targeted Google & Bing Ads to attract ready-to-buy local customers
- SEO-optimised website built to convert visitors into enquiries
- Business profiles on 50+ platforms including Google, Facebook, Nextdoor, and Waze
- Ongoing support & strategy from a single point of contact (Nadia!)
Stephen started on our Amplify solution, and as the results kept improving, he upgraded twice – most recently to our top-tier Accelerate.
“Nadia made a clear plan on how we would progress and upscale the marketing. We’ve now upgraded our advertising three times as the results kept improving.”
results & improvements
When Stephen first partnered with Yell 2 years ago, he had no digital presence and limited capacity. Now he’s fully booked, working full time for himself, and only accepting the most profitable work.
FINANCIAL GROWTH
💰 £223,968 ESTIMATED PROFIT GENERATED
✅ 240 HIGH-INTENT LEADS – AV. 10/MONTH
🔁 1,393% ROI – THAT’S £14.93 RETURN PER £1 INVESTED
💸 LEADS COST JUST £16.81 WHILE THE AVERAGE JOB IS WORTH £7.5K+ (APRIL 2025)
BUSINESS TRANSFORMATION
📅 FULLY BOOKED FOR FIVE MONTHS AND COUNTING
💼 STEPHEN LEFT HIS DAY JOB TO GO FULL TIME
🎯 NOW CHERRY-PICKS ONLY THE HIGHEST VALUE JOBS
DIGITAL PRESENCE & TRUST
👀 300,000 POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 5,960 MEANINGFUL INTERACTIONS WITH HIS MARKETING
⭐ 50+ 5-STAR REVIEWS ON YELL – 4.9-STAR AVERAGE
Stephen concludes, “I’m delighted with where my business is now – getting found online, booked solid, and doing what I love – full time. The whole team at Yell have done wonders for my business.”
“When I first spoke to Stephen, he had no online presence at all and was understandably nervous about launching a business. We started small, and as his results grew, so did his confidence – and his advertising. He’s now on our top Accelerate package, fully booked for months, and can’t even take on another kitchen job right now! One of the best parts has been listening to the recorded calls together – hearing customers say they found him through Google Ads shows how well the solution is working. Stephen is a dream to work with. His commitment to getting reviews is incredible, and I’m proud to say we’ve built something great together.”
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