About the customer
Name: Cramlington Family Funerals
Industry: Funeral directors
Location: Glasgow, Scotland
Goal: Generate consistent, high-quality local leads to grow the business
results at a glance
📞 15 leads in just 2 months – already exceeding their breakeven target of 8 leads per year
✅ £16,500+ in estimated profit directly from their marketing
🚀 13,470+ local people reached – up 3,920% from last year (previously just 335)
👀 780+ engagements with their marketing – up 3,920% from 175 in the same period last year
background
The challenge
Founded in 2021, but with 20+ years of industry experience, Cramlington Family Funerals is a local, independent, family-run funeral service known for its personal touch. As a member of the National Association of Funeral Directors, they pride themselves on offering affordable, compassionate services without compromising on care.
After successfully launching a Yell-built website in 2023, they saw an increase in inquiries and decided to add Yell advertising to the mix. The results? Their number of funerals doubled from 2022 to 2023.
Following a marketing review with their account manager David Canham in January 2025, they decided to upgrade to a tailored Accelerate digital marketing solution to drive even more leads, meaning they were also able to shift the £3k they were investing in print ads (magazines and newspapers) into online advertising.
Kevin says: “Over the past two years, David has been an absolute game-changer for my business. From the very start, he took the time to understand my goals and challenges, offering tailored advice and strategies that have significantly boosted my business growth.”
“At the end of my first year, I had conducted 12 funerals. With David’s help, my second year ended with 53 funerals – a 342% increase – and I’m now at 60 funerals in year three. Thanks to David’s dedication and expertise, my business is in a stronger position than ever before. If you’re looking for someone who genuinely cares about your success and can deliver real results, I can’t recommend David highly enough.”
their solution
How we helped
We enhanced their existing marketing efforts and introduced new, highly targeted ad campaigns to boost visibility and drive leads.
- Google & Bing ads – targeting ready-to-buy customers searching for funeral services within a 10-mile radius
- Website enhancements – Added service pages to improve organic search rankings and a reviews widget to build trust
- Advanced call tracking – full call logs, transcriptions, and recordings to track lead sources and improve customer service
- Regular performance reviews – ongoing optimisations with their dedicated account manager
results & improvements
In the last year, Cramlington Family Funerals has seen incredible growth with Yell’s marketing. Since launching their Accelerate digital marketing solution just two months ago, their results have skyrocketed.
🏆 Busiest period ever – leading to new staff hires, more in-person visits, expanded services (now offering funeral plans), and top Google rankings for their services locally.
📈 342% increase in funerals conducted – from 12 funerals in year one to 53 in year two, now at 60 funerals in year three
📞 15 leads in just 2 months – already smashing their breakeven target of just 8 leads per year to cover their entire marketing spend (including ad spend!)
💰 £16,500+ in estimated profit
🚀 13,470+ local people reached – up 3,920% from last year (previously just 335)
👀 780+ engagements with their marketing – up 3,920% from 175 in the same time period last year
“I reached out to Kev again because I knew he was missing out on leads without an Accelerate solution. He upgraded in January 2025, and the year has started extremely well. Kev is one of the nicest people you’ll meet. He built this business to provide a more compassionate and personal service after working for funeral providers that lacked that care. Seeing him double his funeral numbers each year and become a trusted name in the community fills me with pride.”
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Ready to get more leads for your business?
Cramlington Family Funerals saw their busiest period ever, leading to new staff hires, more in-person visits, expanded services, and top Google rankings for their services locally. Now it’s your turn.
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