50% increase in turnover: How Dan’s Taxis grew bookings and scaled their fleet fast
Business: Dan’s Taxis
Industry: Private Hire & Taxis
Location: Lowestoft, Suffolk
Timeframe: 9 months
Services: Accelerate solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 9 MONTHS WITH YELL
📊 965 ENQUIRIES ➜ 724 BOOKINGS
💰 £21.7K PROFIT GENERATED FROM MARKETING
🔁 £2.20 RETURN FOR EVERY £1 INVESTED – AN OUTSTANDING ROI OF ~119%
🚗 FLEET INCREASED FROM 20 TO 24 CARS – MORE CAPACITY TO MEET GROWING DEMAND
⭐ 4.9★ RATING FROM 500+ GOOGLE REVIEWS
👀 235,000+ LOCAL APPEARANCES – DOMINATING LOCAL SEARCH
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The challenge
Dan’s Taxis had a dated website and wanted to grow faster, recruit more drivers, and dominate their patch – then expand to airports, seaports and neighbouring towns.
Like many operators, they were spending all their time running cars, not marketing. They needed a trusted partner to keep the phones ringing, fill cars, and give them time back to focus on running the business they love.
“I’d highly recommend Yell to any business looking to grow. Since working with them, our turnover has risen by 50% and we’re busier than ever. The difference has been remarkable!”
thE solution
How we helped
Account manager Derick Woodworth recommended moving Dan’s Taxis onto Yell’s Accelerate solution to give them the visibility, control and consistent enquiries they needed to grow:
- 🔍 Targeted ads on Google & Bing to capture high-intent local searches for taxis, airport runs and contracts
- 🌐 Conversion-focused website that’s fast, mobile-friendly and built to drive bookings
- 📍 Listings on 50+ directories to dominate local visibility
- 📱 Free app to easily manage reviews, social, and track performance
- 🤝 One point of contact for ongoing support and strategic guidance (hi, Derick!)
results & improvements
In just a few months, Dan’s Taxis has gone from a dated online presence to a predictable pipeline of booking – driving fleet growth and service area expansion.
The campaigns have delivered hundreds of bookings at very low acquisition cost, while their 5★ reputation now helps turn first-time riders into loyal regulars.
FINANCIAL GROWTH
📊 965 ENQUIRIES ➜ 724 BOOKINGS
💰 £21.7K PROFIT GENERATED FROM MARKETING
🔁 £2.20 RETURN FOR EVERY £1 INVESTED – AN OUTSTANDING ROI OF ~119%
💸 BREAKEVEN IN 330 BOOKINGS – 724 DELIVERED IN 9 MONTHS
BUSINESS TRANSFORMATION
💰 TURNOVER HAS INCREASED BY 50%
🌍 EXPANDED FOOTPRINT – NOW WINNING WORK BEYOND LOWESTOFT, INCLUDING WOODBRIDGE AND AIRPORT RUNS
🚗 FLEET GROWTH – SCALED FROM 20 TO 24 CARS TO MEET DEMAND
🧭 LESS STRESS, MORE FOCUS – OWNER SPENDS MORE TIME LEADING THE BUSINESS, NOT WORRYING ABOUT THE NEXT JOB
“Dan and Louise work incredibly hard, and seeing the results we’ve achieved for them is fantastic. I’m delighted to be part of their growth journey.”
get a free consultation
Ready to fill more cars and grow your taxi firm without the marketing stress?
Dan’s Taxis trusted Yell – and turned search demand into predictable bookings, fleet growth and expansion.
Book a free 30-minute audit to see exactly how many local leads we can guarantee for your area – and how we’ll prove every penny is working hard.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert
Get your free consultation today and start growing your taxi business with Yell.