About the customer

Name: Darwin Johnstone Plumbing & Heating

Industry: Plumbing and heating services

Location: Ayrshire, Scotland

Goal: Increase high-quality leads (calls) while focusing on their most profitable services

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How we helped

results at a glance

📞 242+ leads in 12 months (202 from Yell.com ads)

💰 £32,250 in profit

📍 8,377 local people reached

💼 More enquiries & bookings than ever – looking to hire more staff

🤑 This year’s Yell investment (including ad spend) effortlessly covered by their marketing in 2 months – now generating pure profit!

background

The challenge

Darwin Johnstone Plumbing & Heating has been delivering trusted plumbing and heating services across Ayrshire since 1993. While they had been a Yell customer for over eight years, they wanted to increase their monthly jobs from 128 to 150 and shift focus to their most profitable services – moving away from bathroom jobs.

After a marketing review with their account manager, Val Ness, they upgraded to a tailored Accelerate digital marketing solution to drive higher-quality leads. Despite signing their contract on Friday 13th December 2024, results have been nothing short of phenomenal!

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How we helped

“Working with Val and the Yell team has been extremely positive for our business. They helped redevelop our website, making it more modern and easier to use, which has led to an increase in enquiries and bookings. Their customer support has been brilliant throughout. Thanks so much!”

Darwin Johnstone, Owner at Darwin Johnstone Plumbing & Heating

thE solution

How we helped

We strengthened their existing marketing and launched new, highly targeted campaigns to increase their visibility and drive more of the right leads.

Google & Bing ads – Targeting ready-to-buy customers searching for heating and boiler repair services within a 10-mile radius of Ayr to reach the right people at the right time

Website enhancements – A professional SEO website that highlights their experience, accreditations, USPs, and testimonials to build trust and encourage conversion

Focused service pages – Prioritising the higher-value jobs (servicing, installation, and repair of natural gas, oil, and LPG appliances)

Effortless reviews management across Yell, Google, Facebook & more to build a strong online reputation

Optimised online presence across 51 major platforms, making it easier for potential customers to find and choose them

Advanced call tracking – Real-time insights into where leads are coming from, helping them improve customer service and maximise their marketing ROI

Ongoing support – A dedicated account manager providing expert guidance, regular performance reviews, and continuous optimisations to keep their marketing delivering results

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results & improvements

Before upgrading to Accelerate, the marketing for Darwin Johnstone Plumbing & Heating was already delivering strong results.

242+ leads (202 from Yell.com advertising!)

£32,250 in profit

8,377 local people reached

But since upgrading to Accelerate, their marketing has skyrocketed, driving record-breaking results.

🚀 £15,600 in profit generated

📈 5,328 local people reached

📈 413 marketing engagements

🔧 More leads via phone – their preferred method

💼 Looking to hire more staff to handle demand

🏆 Exceeded break-even point on marketing investment – now generating pure profit

And this is just the start of their journey! We’ll continue supporting the team and optimising their marketing to deliver even better ROI and help them secure the jobs they really want.

“You can clearly see on the performance dashboard when their Accelerate solution went live – the spike in results is huge! It’s been fantastic working with Darwin and team – and I’m thrilled to see them growing so fast. With more leads than ever and hiring plans on the horizon, it’s proof of how powerful the right marketing strategy can be.”