“The results have been amazing”: Family-Run Derwentside Funeral Service’s Journey to 1,400% ROI
Name: Derwentside Funeral Service
Industry: Funeral services
Location: Derwentside, County Durham
Goal: Increase visibility and drive more high-value enquiries across four homes
results in just 12 months
📊 MARKETING PERFORMANCE: 147,510+ VIEWS ➡ 5,440+ CLICKS ➡ 243 LEADS ➡ 182 JOBS
💰 £109,200 ESTIMATED PROFIT GENERATED
🔁 1,400% ROI – £14 RETURN PER £1 INVESTED
✅ 243 HIGH-INTENT LEADS – AV. 20/MONTH
🏡 EXPANDING SITES TO COPE WITH DEMAND
📞 STEADY, HIGH-QUALITY LEADS ALL YEAR ROUND
background
The challenge
Derwentside Funeral Service is a trusted family-run business with a long-standing reputation for care and dignity. With four locations across the North East, they had built a strong presence in their local communities – but wanted to reach more families and support more people in need.
Marketing Manager Rhys Potts was already seeing a steady stream of leads through Yell’s website and directory tools. But with an expansion underway at their Rowlands Gill site, he was ready to push further and drive more sustainable growth across all locations.
That’s when their local Yell Account Director, David Chambers, introduced them to Accelerate – our all-in-one marketing solution designed to boost traffic, visibility, and trust.
“We already had a great website in place (thanks to David & Yell!) – so adding a quality traffic driver through Google Ads helped us reach growth levels we’d never seen before.”
“Since David took over our account management, we’ve seen excellent results and a steady flow of leads. But since moving to a Yell Solution, the results have been amazing.”
their solution
How we helped
🔍 Targeted ads on Google & Bing to attract ready-to-book customers nearby
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
Within just 12 months, the results spoke for themselves. Derwentside Funeral Service saw a dramatic increase in enquiries – growing to the point where they had to expand their premises to keep up.
FINANCIAL GROWTH
💰 £109,200 TOTAL ESTIMATED PROFIT
🔁 1,400% ROI – £14 RETURN PER £1 INVESTED
✅ 243 HIGH-INTENT LEADS – AV. 20/MONTH
BUSINESS TRANSFORMATION
🏠 EXPANDING SITES TO COPE WITH DEMAND
📞 A STEADY FLOW OF CUSTOMER LEADS ACROSS THE YEAR
💸 NEEDED JUST 21 LEADS A YEAR TO BREAK EVEN – AND HIT OVER 11X THAT GOAL!
DIGITAL PRESENCE & TRUST
📍 RANKING TOP FOR FUNERAL-RELATED SEARCHES ACROSS ALL 4 LOCAL AREAS
👀 147,510+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 5,440+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
Rhys concludes, “We’re having to expand our sites to cope with demand! We’re looking forward to what the future brings for our business, supported by David & Yell along the way.”
“Having worked closely with Rhys for a number of years, I know what a great business they’ve built. They were already well known in the local villages – but these are small areas. By bringing Accelerate into play, we helped them be found by people further afield. It’s been a brilliant account to work on, and I’m proud to have played a small part in their growth journey.”
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