Powering up profits: How Duchy Electrical & Solar generated £40,000 profit in 6 months
Business: Duchy Electrical & Solar
Industry: Renewable energy, solar installation & electrical services
Location: Camborne, South West England
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager) + Local SEO
RESULTS IN 6 MONTHS WITH YELL
📲 200+ LEADS GENERATED
💰 £40,000 ESTIMATED PROFIT DELIVERED
📈 TOP 2 RANKING FOR “ELECTRICAL INSPECTION”
🔁 £5.72 RETURNED FOR EVERY £1 INVESTED (572% ROI)
⭐ RATED 5 STARS ACROSS YELL & GOOGLE, BUILDING STRONG LOCAL TRUST
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The challenge
Established in 2018, Duchy Electrical & Solar had built a strong reputation across Cornwall. Douglas was busy, but much of his solar work was subcontracted – and he wanted more direct, high-value enquiries.
His goal was clear: grow solar and EV charger installations, build two full-time teams and step back from the tools to focus on running the business.
The challenge was their marketing wasn’t keeping up.
With limited time, the website, reviews and online presence weren’t fully optimised, enquiries weren’t consistent, and there was no clear visibility on return on investment. Douglas needed the right jobs, coming in regularly to support profitable growth.
“Yell is a brand with real heritage, but what truly sets them apart is the level of support and understanding they bring. They genuinely get where I’m coming from as a business owner. I get the right balance of momentum and care – things move forward, but they’re done properly. Communication has been excellent throughout and when I see Paul’s number pop up, it’s always a positive. Knowing there’s a whole team behind the scenes ready to fix issues quickly – like sorting my Google profile – saves me time, money and stress.”
thEir solution
How we helped
Account Manager Paul Wery worked closely with Douglas to put the right foundations in place using Yell’s Accelerate solution, alongside a focused Local SEO strategy built around solar and electrical services.
The aim was simple – generate consistent, high-value enquiries for solar panel installations, EV chargers and core electrical work across Cornwall.
- 🔍 Targeted Google Ads focused on solar installations and EV charger searches within a 50-mile radius
- 🌐 A new website built to showcase renewables expertise and make it easy for customers to request quotes
- 💻 Ongoing local SEO to improve visibility for key services like solar panels, battery storage and electrical installations
- 📍 Stronger online presence across Google, local results, and AI search
- ⭐ Easy review generation and reputation building to establish trust
- 🤝 Dedicated account management, with regular check-ins and practical advice (hi, Paul!)
results & improvements
In just over six months on Yell’s Accelerate solution, Duchy Electrical & Solar turned an under-optimised online presence into 200+ high-intent enquiries, £40,000 in estimated profit, and a clear path towards building two full-time teams and allowing owner Douglas to step back from the tools.
💸 78 LEADS NEEDED ANNUALLY TO BREAKEVEN – 2.6x DELIVERED IN UNDER 7 MONTHS
💰 £40,000 ESTIMATED PROFIT GENERATED
🔁 £5.72 RETURNED FOR EVERY £1 INVESTED (572% ROI)
⚡ 200+ ENQUIRIES FOCUSED ON SOLAR INSTALLATIONS, EV CHARGERS AND CORE ELECTRICAL WORK
🔍 TOP 2 RANKING FOR “ELECTRICAL INSPECTION” + 4 KEYWORDS IN THE TOP 10
⭐ RATED 5 STARS ACROSS YELL AND GOOGLE, REINFORCING TRUST AND CREDIBILITY IN THE LOCAL MARKET
Now, Duchy Electrical & Solar are upgrading their solution for a second time due to the success they’re already seeing. The future looks bright for the business to continue growing and finding even more success in Camborne, with Yell as their partner.
Douglas concludes, “I have complete clarity on the next steps and can clearly see how my investment is helping my business grow. The level of service is far beyond what I’ve experienced with other agencies. If you’re considering Yell, I’d say go for it. I’d highly recommend them, 10 out of 10.”
“In our recent review, me and Doug looked at ways to improve conversions across the website and ads, and talked about the impact that fresh, up-to-date reviews can have. True to form, Doug took action straight away – and we saw new reviews going live the very next day. That proactive mindset is exactly why the business is progressing so well. I’m looking forward to continuing to support Doug and Duchy Electrical & Solar as they grow.”
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Ready to generate more high-value solar and electrical enquiries?
Yell helped Duchy Electrical & Solar turn an under-optimised online presence into 200+ targeted enquiries and £40,000 in estimated profit in just over six months.
Now it’s your turn.
Book your free marketing audit today and start building a steady flow of high-value enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert