About the customer
Business name: Fairbairn Marquees Ltd
Business category: Independent marquee hire firm
Location: Hebburn, Tyne and Wear
Objectives: Increase awareness and leads (form fills)
- 5 minute read
background
The customer’s problem
Family-run Fairbairn Marquees Ltd has been providing top-quality marquees for over 30 years and is now one of the largest marquee hire firms in the North of England.
They had been with Yell for over 25 years and had a great website, but it wasn’t bringing in the number of leads they wanted.
In October 2024, their new account manager, David Chambers, carried out a full marketing audit and recommended a tailored Accelerate digital marketing solution, enhanced with local search engine optimisation (SEO) services to improve their online visibility.
What the customer says…
Catherine Stewart
Director at Fairbairn Marquees Ltd
“When we first met Dave in October 2024, we were worried about our business – leads had dried up (seasonal slowdown!). Dave showed us how Yell’s solutions could target specific keywords on Google and Facebook to drive relevant customers to our website. We were nervous about increasing our spend at a time when we were tightening our belts, but Dave gave us the confidence to go for it by showing us the search traffic available. It’s the best decision we’ve ever made. Since going live in December, we’ve had an unprecedented level of bookings at this time of year – so much so that we’re already filling up for the year ahead! It’s been absolutely brilliant. A huge thank you to Yell and to Dave for giving us that little push in the right direction.”
their solution
How we helped
To boost their visibility and lead generation, we:
- Created & launched highly targeted advertising campaigns across Yell, Google and Bing to connect with local customers actively searching for marquee hire services.
- Our SEO experts optimised their website content to improve their rankings and make it easier for people to find them in Google searches.
- Showcased their key services and photos of their best work across their website and business profiles, including marquees for weddings, parties, corporate events, shows and exhibitions.
- Highlighted their key selling points – a trusted, family-run business with high-quality marquees, competitive pricing, and over 30 years of experience.
Results & improvements
Just six weeks after their campaign went live, they were so impressed with the results that they decided to increase their advertising investment!
In three months, they have already seen some incredible results:
🚀 66,000+ potential customers reached (up from just 897 in the same period last year!)
📈 2,410+ clicks & engagements with their marketing
📞 30 leads in just three months – almost hitting their breakeven target of 32 leads per year
📊 A massive jump from just 5 leads in the same time period last year
💰 £11,500+ estimated profit so far – and this is only the beginning!
With more enquiries coming in than ever before, Fairbairn Marquees Ltd is now reaching the right customers and growing their business with confidence.
What their account manager says…
David Chambers, Digital Account Director
“Since putting their trust in me and Yell, they’ve never looked back. From the moment their solution went live, enquiries skyrocketed – so much so that within just six weeks, they decided to invest even more in their advertising. Their tailored solution, combined with local SEO, has been a real recipe for success. It’s fantastic to see how well things are going for them!”
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Our digital marketing experts
Meet the team who worked with Fairbairn Marquees Ltd to increase awareness and leads (form fills).
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎