About the customer

Name: Fairbairn Marquees Ltd

Industry: Independent marquee hire firm

Location: Hebburn, Tyne and Wear

Goal: Increase awareness and leads (form fills)

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How we helped

background

The challenge

Family-run Fairbairn Marquees Ltd has been providing top-quality marquees for over 30 years and is now one of the largest marquee hire firms in the North of England.

They had been with Yell for over 25 years and had a great website, but it wasn’t bringing in the number of leads they wanted.

In October 2024, their new account manager, David Chambers, carried out a full marketing audit and recommended a tailored Accelerate digital marketing solution, enhanced with local search engine optimisation (SEO) services to improve their online visibility.

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How we helped

“When we first met Dave in October 2024, we were worried about our business – leads had dried up (seasonal slowdown!). Dave showed us how Yell’s solutions could target specific keywords on Google and Facebook to drive relevant customers to our website. We were nervous about increasing our spend at a time when we were tightening our belts, but Dave gave us the confidence to go for it by showing us the search traffic available. It’s the best decision we’ve ever made. Since going live in December, we’ve had an unprecedented level of bookings at this time of year – so much so that we’re already filling up for the year ahead! It’s been absolutely brilliant. A huge thank you to Yell and to Dave for giving us that little push in the right direction.”

Catherine Stewart, Director at Fairbairn Marquees Ltd

thE solution

How we helped

To boost their visibility and lead generation, we:

Created & launched highly targeted advertising campaigns across Yell, Google and Bing to connect with local customers actively searching for marquee hire services

Our SEO experts optimised their website content to improve their rankings and make it easier for people to find them in Google searches

Showcased their key services and photos of their best work across their website and business profiles, including marquees for weddings, parties, corporate events, shows and exhibitions

Highlighted their key selling points – a trusted, family-run business with high-quality marquees, competitive pricing, and over 30 years of experience

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results & improvements

Just six weeks after their campaign went live, they were so impressed with the results that they decided to increase their advertising investment! In three months, they have already seen some incredible results.

🚀 66,000+ potential customers reached (up from just 897 in the same period last year!)

📈 2,410+ clicks & engagements with their marketing

📞 30 leads in just three months – almost hitting their breakeven target of 32 leads per year

📊 A massive jump from just 5 leads in the same time period last year

💰 £11,500+ estimated profit so far – and this is only the beginning!

With more enquiries coming in than ever before, Fairbairn Marquees Ltd is now reaching the right customers and growing their business with confidence.

“Since putting their trust in me and Yell, they’ve never looked back. From the moment their solution went live, enquiries skyrocketed – so much so that within just six weeks, they decided to invest even more in their advertising. Their tailored solution, combined with local SEO, has been a real recipe for success. It’s fantastic to see how well things are going for them!”