About the customer
Business name: Fairbairn Marquees Ltd
Business category: Independent marquee hire firm
Location: Hebburn, Tyne and Wear
Objectives: Increase awareness and leads (form fills)
- 5 minute read
background
The customer’s problem
Family-run Fairbairn Marquees Ltd has been providing top-quality marquees for over 30 years and is now one of the largest marquee hire firms in the North of England.
They had been with Yell for over 25 years and had a great website, but it wasn’t bringing in the number of leads they wanted. In October 2024, their new account manager, David Chambers, carried out a full marketing audit and recommended a tailored Accelerate digital marketing solution, enhanced with local search engine optimisation (SEO) services to improve their online visibility.
their solution
How we helped
To boost their visibility and lead generation, we:
- Created & launched highly targeted advertising campaigns across Yell, Google and Bing to connect with local customers actively searching for marquee hire services.
- Our SEO experts optimised their website content to improve their rankings and make it easier for people to find them in Google searches.
- Showcased their key services and photos of their best work across their website and business profiles, including marquees for weddings, parties, corporate events, shows and exhibitions.
- Highlighted their key selling points – a trusted, family-run business with high-quality marquees, competitive pricing, and over 30 years of experience.
Results & improvements
Just six weeks after their campaign went live, they were so impressed with the results that they decided to increase their advertising investment!
In three months, they have already seen some incredible results:
🚀 66,000+ potential customers reached (up from just 897 in the same period last year!)
📈 2,410+ clicks & engagements with their marketing
📞 30 leads in just three months – almost hitting their breakeven target of 32 leads per year
📊 A massive jump from just 5 leads in the same time period last year
💰 £11,500+ estimated profit so far – and this is only the beginning!
With more enquiries coming in than ever before, Fairbairn Marquees Ltd is now reaching the right customers and growing their business with confidence.
What their account manager says…
David Chambers, Digital Account Director
“Since putting their trust in me and Yell, they’ve never looked back. From the moment their solution went live, enquiries skyrocketed – so much so that within just six weeks, they decided to invest even more in their advertising. Their tailored solution, combined with local SEO, has been a real recipe for success. It’s fantastic to see how well things are going for them!”
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Our digital marketing experts
Meet the team who worked with Fairbairn Marquees Ltd to Increase awareness and leads (form fills)
For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms2
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
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We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
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From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
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Partner with us
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We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎