About the customer
Name: HM Maintenance & HM Drone Technology
Industry: Exterior cleaning & drone services
Location: Camelon, Falkirk
Goal: Increase leads (form fills, calls)
background
The challenge
Established in 1989, HM Maintenance provides professional exterior cleaning across Scotland using Hydro Heat technology. HM Drone Technology offers unique drone services, delivering high-quality aerial and interior videography using the latest UAV technology.
Owner of both businesses, Howard Marsh, had been a happy Yell customer for seven years. However, after a marketing review in October 2024, he wanted to scale up and generate more leads – particularly for conservatory and solar panel cleaning.
After consulting with their account manager, John Toner, they upgraded to Yell’s Accelerate digital marketing solution to fuel their growth.
Howard says, “Two years ago my marketing with Yell was such a massive success that I was able to branch out to the whole of Scotland offering conservatory cleaning.”
“The Google campaign has been an absolute success over the last four months – normally my quiet period. In fact, it’s been one of my busiest times in seven years with Yell! My peak season starts in March, but business is already incredible. I had to share this because I’m absolutely delighted. I have two websites with Yell and have seen massive success with advertising over the years. Next up is SEO with you. My businesses are growing stronger every year, and with your support as my business manager, it’s been a fantastic journey. Here’s to the future, John – thank you so much!”
their solution
How we helped
To drive more leads and visibility, we:
Launched targeted ad campaigns on Google and Bing to capture high-intent searches for their services across Scotland.
Refreshed and optimised their existing website for HM Maintenance to showcase their services more effectively.
Created a brand-new SEO website for HM Drone Technology, their specialist drone operation business.
Showcased their services including conservatory and solar panel cleaning, to drive the leads for the key services.
Highlighted trust signals such as accreditations, customer reviews, and eco-friendly materials.
results & improvements
Since launching their Accelerate digital marketing solution four months ago, HM Maintenance has seen remarkable growth. Their success has been so strong that they now plan to expand into include local SEO services to drive even more organic leads and long-term business growth.
📞 40+ leads in 4 months – averaging 10+ per month (or 2+ per week!)
📊 This has nearly doubled the leads they were getting in the same time period last year
🚀 12,400+ local people reached
📈 1,225 engagements with their marketing
Howard concludes, “For HM Maintenance, I’m now ranking organically at the top of Google for my services in every city and town in Scotland. My new website for HM Drone Technology has only been live for three months, yet it’s already ranking top for drone inspections in Falkirk, Glasgow, and Edinburgh. Clearly, something is working! I’ve just landed my biggest contract yet and have plans to expand into the north of England. It’s been a huge success!”
“It’s been a real pleasure working closely with Howard and his team at HM Maintenance and HM Drone Technology for the past 7 years, and witnessing the continued growth to this modern vibrant and high-quality business. Howard is always looking ahead, and it’s great to support him in expanding his marketing strategy. Seeing his business thrive and knowing we’ve played a part in that success is exactly why we do what we do.”
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