About the customer
Industry: Independent flooring supplier
Location: Glasgow, Scotland
Goal: Increase footfall to showroom and leads (calls & messages)
background
The challenge
This family-run flooring supplier, established in 2021, had a Facebook Business Page and managed leads through Messenger. However, their website wasn’t generating leads.
When we met them in July 2024 and conducted a business audit, the owner shared their goal of increasing footfall and leads to support an expansion into beds and furniture. We recommended a tailored Accelerate digital marketing solution.
their solution
How we helped
To boost their visibility and lead generation, we:
- Optimised their Google Business Profile to improve local search rankings and drive more showroom visits.
- Showcased their key services, including carpet and flooring supply and fitting.
- Highlighted their unique selling points – free measuring service, strong customer reviews, and competitive pricing and offers.
- Launched highly targeted advertising campaigns across Yell, Google and Bing to attract ready-to-buy customers.
results & improvements
Since their solution went live, the business has seen a significant increase in high-quality leads compared to Facebook. Business is booming!
In just seven months since going live:
📣 64,312+ potential customers reached
📞 505+ leads generated (primarily phone calls, their preferred method)
Excitingly, with help from their marketing services, the business has been able to expand their business and open a furniture showroom. To continue their momentum, they enhanced their solution with premier local SEO services, working with our experts on a long-term strategy to attract even more local customers.
Outstanding return on investment:
70+ leads per month on average
£1.46 average cost per click in January 2025 (exceptional given their £2,000 average job value)
£142,025+ estimated profit from Yell’s digital marketing – and this is just the beginning!
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