About the customer
Industry: Independent flooring supplier
Location: Glasgow, Scotland
Goal: Increase footfall to showroom and leads (calls & messages)
results & improvements
Since their solution went live, the business has seen a significant increase in high-quality leads compared to Facebook. Business is booming!
In just seven months since going live:
📣 64,312+ potential customers reached
📞 505+ leads generated (primarily phone calls, their preferred method)
Excitingly, with help from their marketing services, the business has been able to expand their business and open a furniture showroom. To continue their momentum, they enhanced their solution with premier local SEO services, working with our experts on a long-term strategy to attract even more local customers.
Outstanding return on investment:
70+ leads per month on average
£1.46 average cost per click in January 2025 (exceptional given their £2,000 average job value)
£142,025+ estimated profit from Yell’s digital marketing – and this is just the beginning!
background
The challenge
This family-run flooring supplier, established in 2021, had a Facebook Business Page and managed leads through Messenger. However, their website wasn’t generating leads.
When we met them in July 2024 and conducted a business audit, the owner shared their goal of increasing footfall and leads to support an expansion into beds and furniture. We recommended a tailored Accelerate digital marketing solution.
thE solution
How we helped
To boost their visibility and lead generation, we:
Optimised their Google Business Profile to improve local search rankings and drive more showroom visits
Showcased their key services, including carpet and flooring supply and fitting
Highlighted their unique selling points – free measuring service, strong customer reviews, and competitive pricing and offers
Launched highly targeted advertising campaigns across Yell, Google and Bing to attract ready-to-buy customers
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Ready to attract more customers?
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