From local start-up to regional leader: How JDN Property Services scaled their brand & secured a steady flow of work
Business: JDN Property Services Ltd
Industry: Damp Proofing & Property Maintenance
Location: Motherwell, Scotland
Time frame: 7 months
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 7 MONTHS WITH YELL
📊 535 LEADS ➡ 219 NEW CUSTOMERS
💰 £115,000+ PROFIT GENERATED FROM MARKETING
🔁 £25 RETURN PER £1 INVESTED – A HUGE ~2,440% ROI
💸 9 LEADS TO BREAK EVEN – 219 DELIVERED (24× MORE!)
🌍 EXPANDED SERVICE AREA ACROSS GLASGOW, EDINBURGH & THE CENTRAL BELT
⭐ 60+ 5-STAR REVIEWS ON YELL – BUILDING TRUST AND CREDIBILITY
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The challenge
When JDN Property Services first partnered with Yell, they were a small team trying to break through in a crowded market. Like many damp proofing businesses, they were spending long days on site and late nights on admin – with little time or expertise to market themselves effectively.
They needed a trusted partner to take marketing off their hands, deliver a reliable flow of quality leads, and give them time back to grow the business.
“Yell took the time to understand our challenges and worked within our budget to deliver exactly what we needed. Having one trusted point of contact and regular reviews gave us the clarity and confidence to move the business forward. Jay is now part of the JDN team – I run everything past him.”
thE solution
How we helped
Their account manager James Smith recommended Yell’s Accelerate solution to drive high-intent enquiries and build JDN’s brand for long-term growth:
- 🔍 Targeted ads on Google & Bing to generate ready-to-buy leads
- 🌐 SEO-optimised website boost visibility and organic rankings
- 📍 Listings on 50+ directories to dominate local search
- 📱 Free app to easily manage reviews, social, and track performance
- 🤝 One point of contact for ongoing support and strategic guidance (hi, James!)
results & improvements
In just 7 months, JDN has gone from juggling everything and relying on word of mouth to running a predictable, high-value pipeline of work with Yell.
They’ve scaled across the central belt, strengthened their brand, added new services like insurance reinstatement and fire & flood restoration, and freed up time to focus on growth – not firefighting.
FINANCIAL GROWTH
📊 535 LEADS ➡ 219 NEW CUSTOMERS
💰 £115,413 PROFIT GENERATED FROM MARKETING
🔁 £25 RETURN PER £1 INVESTED – AN OUTSTANDING ~2,440% ROI
📈 £59.31 COST PER CONVERSION – OUTSTANDING FOR AN AV. JOB VALUE OF £1,540
💸 9 LEADS TO BREAK EVEN – 219 DELIVERED (24× MORE!)
BUSINESS TRANSFORMATION
👀 139,000+ LOCAL PEOPLE REACHED
🌍 FROM LOCAL START-UP TO REGIONAL PROVIDER
🚀 EXPANDED SERVICE AREA ACROSS GLASGOW, EDINBURGH & THE CENTRAL BELT
⭐ 60+ 5-STAR REVIEWS ON YELL – STRENGTHENING TRUST LOCALLY
📈 STRONG ONLINE PRESENCE & SCALABLE ENQUIRY FLOW
“Jon’s a cracking guy – I always enjoy our conversations and seeing how far he’s taken the business. We’ve been on this journey together for years and it’s been fantastic to watch his brand grow from local start-up to trusted regional name – a genuine, hardworking and reliable business.”
get a free consultation
Ready to secure more high-value jobs and grow your damp proofing business?
JDN Property Services trusted Yell – and went from relying on word of mouth to winning consistent, high-quality work across Scotland.
With Yell’s exclusive Lead Guarantee, you’ll get the local enquiries you need to keep your team busy – or your money back. It’s risk-free, stress-free marketing built for trades businesses.
Book your free marketing audit today and start attracting the customers you really want:
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert