“Bigger yard, more wagons”: How JMC Skip Hire scaled up with local leads from Yell
Name: JMC Skip Hire Ltd
Category: Waste management, skip hire & scrap metal recycling
Location: Newcastle, Tyne & Wear
Goal: Drive more high-value, local leads
results & improvements
Results at a glance
📊 MARKETING PERFORMANCE: 166,500+ VIEWS ➡ 6,730+ CLICKS ➡ 333 LEADS ➡ 263 JOBS
💰 £93,620+ TOTAL ESTIMATED REVENUE
🔁 893% ROI – £8.94 RETURN PER £1 INVESTED
✅ 333 HIGH-INTENT LEADS – AV. 81/MONTH
⭐ 25+ 5-STAR REVIEWS ON YELL
🏗️ EXPANDED OPERATIONS – LARGER YARD & MORE WAGONS
background
The challenge
Family-run and founded in 2018, JMC Waste Disposal wanted to expand – but lacked the online visibility to hit their growth goals, like acquiring a second yard.
“We’d worked with other advertisers in the past, but with little success – so we were understandably apprehensive when Dave first got in touch. But from the moment we signed up, we’ve been really happy. Dave showed us ways to improve our business, the opportunity we were missing out on – and Yell’s solution delivered.” – Jesse McIver, Owner
“We have seen a superb increase in enquiries coming through, our new website is performing brilliantly, so much so that we have just upgraded our package as we have been able to aquire a larger yard and new wagons to keep up with demand. I wouldn’t hesitate to recommend Yell and Dave. In fact, I already have! Friends, family, they’ve all heard about the impact it’s had on our business.”
their solution
How we helped
We created a tailored strategy to bring in more high-value, local enquiries:
🔍 Targeted ads on Google, Bing & Facebook to attract ready-to-book customers nearby
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
Just 4 months after launching their campaign, JMC’s digital presence has transformed — and so has the business.
FINANCIAL GROWTH
💰 £93,620+ TOTAL ESTIMATED REVENUE GENERATED
✅ 333 HIGH-INTENT LEADS – AV. 81/MONTH
🔁 893% ROI – THAT’S £8.94 RETURN PER £1 INVESTED
BUSINESS TRANSFORMATION
📦 Acquired a larger yard and bought new wagons to meet growing demand
📞 A “superb” increase in enquiries
📈 Website now ranking highly on Google
DIGITAL PRESENCE & TRUST
👀 166,500+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 6,730+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
⭐ 25+ 5-STAR REVIEWS ON YELL
Jesse concludes, “I wouldn’t hesitate to recommend Yell and Dave. In fact, I already have! Friends, family, they’ve all heard about the impact it’s had on our business.”
“When I first spoke to Jesse and Kirsty, they were cautious – and understandably so, given past experiences. But they gave me a chance. We built a high-performing website as part of a complete marketing solution and the results were almost immediate. It’s been genuinely rewarding to watch their growth – and to know they’ve recommended us to others makes it even more meaningful.”
get a free consultation
Ready to get more leads for your business?
Jesse trusted Yell to grow his business – and within just 4 months, he had expanded operations and generated nearly £100k in revenue. Now it’s your turn.
Book your free 30-minute marketing audit to discover how we can help you too.
- 50-point marketing check
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert
FREE, NO OBLIGATION AUDIT & ADVICE CALL
Get your free 30 min
audit & advice session
You’ve got so much insight to gain into your business, and nothing to lose! Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions