Raising the Roof on Growth: Ken Smith Roofing Builds 8.5x ROI with Yell
Business: Ken Smith Roofing
Industry: Roofers
Location: Newcastle upon Tyne, Tyne & Wear
Services: PPC – Website – Online Presence – Dedicated Account Manager
RESULTS IN 2 years with YELL
📊 1M+ VIEWS ➡ 31K+ CLICKS ➡ 415 LEADS ➡ 290 JOBS
💰 £142K+ TOTAL PROFIT GENERATED
🔁 HUGE ~283% ROI – £2.83 RETURN PER £1 INVESTED
🛠 SUCCESSFULLY LAUNCHED A NEW TRADE COUNTER ARM OF THE BUSINESS
⭐ 120+ 5-STAR REVIEWS ON YELL, BUILDING ONLINE TRUST
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background
The challenge
Ken Smith Roofing, a well-known Newcastle business with 30+ years’ experience, wanted to secure more profitable roofing work and expand into supplying materials through a new trade counter.
They needed consistent, high-quality local leads – with full visibility on where every enquiry came from.
“We have had a couple of account managers throughout the years but David has been our best by far – his strategic insights have made a real difference to our business. He’s an outstanding account manager – proactive, professional, and always goes the extra mile to ensure our business needs are met. Communication is always clear, and support is on hand whenever we need it. Thanks to his support, we’ve seen a real boost in our visibility.”
thE solution
How we helped
After a full marketing audit, their local Yell account manager David Chambers recommended a tailored Accelerate package to deliver results quickly and transparently:
🔍 Targeted ads on Google, Bing & Facebook to attract ready-to-book customers nearby
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
In just 6 months with their Accelerate solution, Ken Smith Roofing turned a 12-month strategy into record-breaking results.
FINANCIAL GROWTH
💸 37 LEADS NEEDED TO BREAK EVEN – 415 ALREADY DELIVERED (11x!)
💰 £108K+ TOTAL ESTIMATED PROFIT GENERATED
🔁 ~8.5X ROI FROM SOLUTION – £8.60 RETURN PER £1 INVESTED
✅ 317 HIGH-INTENT LEADS DELIVERED
BUSINESS TRANSFORMATION
🏠 ATTRACTING MORE PROFITABLE ROOFING JOBS THEY ACTUALLY WANTED
🛠 SUCCESSFULLY LAUNCHED A NEW TRADE COUNTER ARM OF THE BUSINESS
📈 RANKING PAGE 1 ON GOOGLE FOR EVERY MAJOR ROOFING SEARCH IN NEWCASTLE
🤝 BUILT A LONG-TERM PARTNERSHIP WITH YELL – RECENTLY UPGRADING TO OUR TOP-TIER SOLUTION
“It’s been a real pleasure to see their campaign grow. With a superb new site and boosted ads, results were so strong they upgraded to our top-tier package.”
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Ready to attract more high-value customers?
Ken trusted Yell – 290 new jobs and £142k later, he’s not looking back. Ready to get the same results?
Book your free 30-minute marketing audit to discover how we can help you too.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert