Turning up the heat on demand: How Kidwell Plumbing & Heating switched agencies and generated 371 leads and £22,000 in profit
Business: Kidwell Plumbing & Heating Services
Industry: Plumbing and heating engineers
Location: Pulborough, West Sussex
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 7 MONTHS WITH YELL
📊 36,289 LOCAL APPEARANCES ➡ 371 LEADS GENERATED ➡ 92 ESTIMATED JOBS COMPLETED
💰 £22,080 ESTIMATED PROFIT DELIVERED
🔁 MORE THAN DOUBLE THE MARKETING INVESTMENT RETURNED
⭐ RATED 5 STARS ACROSS GOOGLE AND YELL, BUILDING STRONG LOCAL TRUST
🔍 IMPROVED VISIBILITY ACROSS GOOGLE AND AI SEARCH
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background
The challenge
Kidwell Plumbing & Heating Services is a family-run plumbing and heating business established in 2015. When owner Jack first spoke to Yell, he was frustrated with his previous agency due to inconsistent performance, changing points of contact, and a lack of clarity around what was actually delivering results.
Key challenges
- Underperforming digital marketing with limited visibility and accountability
- A website that was outdated and not designed to convert enquiries
- Restricted local targeting, limiting demand across Sussex and neighbouring areas
The objective was to generate more consistent, high-intent enquiries, restore confidence in marketing performance, and build a stronger, more scalable platform for long-term growth. Jack did not want to spend more on marketing. He wanted clarity, consistency, and a partner who genuinely understood his business.
“Before I started with Yell, my biggest challenge was getting new customers. I knew I had a great service, but I wasn’t sure how to reach people who were actively looking for what I offered. Working with Yell and my dedicated consultant has been a game-changer. They made the entire process easy to understand and tailored a plan that made sense for my business. I now feel much more confident about my online presence.”
thEir solution
How we helped
Account manager Grant Saunders worked closely with Jack to build a strong digital foundation, starting with Activate and quickly scaling into Accelerate as results improved.
- 🔍 Targeted Google Ads to capture high-intent local searches
- 🌐 SEO website built to convert visitors into new clients
- 📍 Improved online presence, supporting stronger performance across Google and local search
- ⭐ Review generation and reputation building to establish trust
- 🤝 Dedicated account management, with regular reviews and proactive, goal-led advice (hi, Grant!)
This gave Jack clear ownership, consistent support, and visibility over performance, replacing the uncertainty he experienced with his previous agency.
results & improvements
In just 7 months after switching to Yell, Kidwell Plumbing & Heating turned underperforming marketing into 371 high-intent enquiries, £22,000 in estimated profit, and the confidence to focus on running the business.
💰 £22,080 ESTIMATED PROFIT DELIVERED – TURNING MARKETING SPEND INTO MEASURABLE COMMERCIAL RETURN
🔁 £2.19 RETURNED FOR EVERY £1 INVESTED, MORE THAN DOUBLING THE ORIGINAL SPEND
🔧 371 HIGH-INTENT LEADS GENERATED – RESULTING IN 92 ESTIMATED NEW JOBS
🔍 INCREASED VISIBILITY ACROSS GOOGLE AND AI SEARCH – HELPING CUSTOMERS FIND KIDWELL WHEN THEY NEED PLUMBING OR HEATING SUPPORT
📈 MORE CONSISTENT ENQUIRY FLOW – SUPPORTING A STEADIER, MORE PREDICTABLE WORKLOAD
🔧 A SCALABLE DIGITAL PLATFORM – SUPPORTING CONTINUED GROWTH ACROSS SUSSEX, HAMPSHIRE, AND SURREY
“I can see the results, which has freed me up to focus on what I do best – running my business. I’d tell anyone thinking about using Yell that it’s an investment that pays for itself. My journey with Yell has been one of growth and a lot less worry.” Jack Kidwell, Owner
“Working with Jack and the team at Kidwell Plumbing & Heating has been a really positive experience. Jack is knowledgeable, proactive, and genuinely committed to delivering quality work for his customers. After frustrations with a previous agency, he wanted clarity, consistency, and results, and it’s been rewarding to support him with a strategy that gives him confidence in his marketing and the freedom to focus on running his business.”
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Ready to generate more high-quality plumbing and heating enquiries?
If your current marketing feels unclear, inconsistent, or underperforming, Kidwell Plumbing & Heating’s experience shows what switching to the right partner can deliver.
Book your free marketing audit today and start building a steady pipeline of high-intent enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert