About the customer
Industry: Kitchen and Bathroom Installations
Location: Glasgow
Goal: Generate awareness and leads (calls and contact form fills)
results & improvements
In the first 2 months of this campaign, the business was shown over 800 times to potential customers, and they received over 27 leads with an estimated profit of £45,000.
Because of this success, 7 months after going live, they decided to upgrade from Amplify to Accelerate, which also includes advertising campaigns across Google and Bing, dedicated account management.
Now, 8 months after their solution went live, their marketing has helped them reach over 5,000 potential customers and generate over 130 leads, with nearly 100 of those being phone calls.
However, with their enhanced reach and exposure online, that number could be even higher!
We estimated they only needed 4 leads to breakeven with the annual cost of their marketing – so they have more than surpassed that.
In total, their digital marketing solution from Yell could have helped them to achieve an estimated whopping £366,125 profit.
background
The challenge
We set them up with an Amplify digital marketing solution, creating a strong online presence to help them grab the attention of their ideal customers.
We designed, wrote and built a new website which is designed to convert clicks into calls by clearly showcasing the services they offer, their unique selling points, and trust-building testimonials.
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- Personal Q&A with a digital marketing expert
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