About the customer
Business name: Llanharan Concrete
Business category: Concrete supplier & builders’ merchant
Location: Llanharan, Mid Glamorgan
Objectives: Drive more leads & higher sales
- 5 minute read
120
total leads
£4 million+
ESTIMATED PROFIT GENERATED
36,840+
local people reached
1 year
length of solution
Results at a glance
💰 £4,000,000+ in estimated profit generated – turning marketing into serious revenue.
📞 120 high-quality leads in just 12 months – consistent new business rolling in.
📈 Google rankings skyrocketed from position 83 to position 1 for key searches – a game-changer for organic traffic.
💰 Cost per conversion: £27.80 (Feb 2025) – turning a £27.80 lead into a £70k job, a return worth shouting about!
🚀 36,848+ marketing engagements – making Llanharan Concrete impossible to miss.
background
The customer’s problem
Llanharan Concrete, a family-run builders’ merchant and concrete supplier, has been serving customers in Cardiff and across the valleys for 60 years. Run by brothers Gino and John Cocco, they started the business in 1964 with a second-hand cement mixer and a block-making machine. Today, they operate two fully automated workshops, 10 lorries, and employ 30 staff.
Despite their strong reputation, they weren’t getting the online visibility they needed to attract more business. When their General Manager, Sam Griffin, met Carly Cheeseman, their Yell account manager, they discussed how to quickly increase leads and brand awareness. After a tailored consultation, the Accelerate digital marketing solution was launched in March 2024 to drive more business.
What the customer says…
Sam Griffin, General Manager, Llanharan Concrete
“Yell’s service has been fabulous! We’ve never had this kind of online visibility before. The number of calls we get has shot up, giving us more opportunities to win business. The service is fantastic – Carly keeps us in the loop every step of the way. It’s like we’ve known her for years! I would 100% recommend Yell.”
their solution
How we helped
To boost Llanharan Concrete’s online presence and generate leads, we implemented:
- Google & Bing ads – targeting ready-to-buy customers within a 25-mile radius.
- Online business profiles – listed on 58+ major platforms, including Yell, Google, Waze, Apple Maps, and Facebook.
- Ad-focused landing pages – supporting their campaigns, as their existing website was built by a family friend.
- Regular performance reviews – continuous optimisation with their dedicated account manager, Carly.
However, after a few months, the data showed that visitors were landing on the website but not converting – costing them money. They agreed to let us build a brand-new website, optimised for conversions. Later, they also added local SEO services to improve organic traffic and target key services.
Results & improvements
Since launching their Accelerate solution, Llanharan Concrete has seen exceptional growth in just one year. They wanted to boost their visibility, attract new customers, and drive measurable business growth. The results speak for themselves:
📞 119 high-quality leads (that’s nearly 10 leads per month, or 2 per week)
💰 £4,000,000+ estimated profit directly from marketing efforts.
📈 Google rankings skyrocketed – from position 83 to position 1 for key searches, making them the go-to supplier in their area.
💰 Cost per conversion: £27.80 (Feb 2025) – turning a £27.80 lead into a £70k job – a return worth shouting about!
📊 36,848 local people reached – massive exposure for a business that was struggling with visibility.
Their phone now rings constantly, bringing in high-value enquiries. One caller even mentioned that he had lived near their site for 20 years but had no idea they existed until he found them online!
They’ve never been busier, proving that the right marketing strategy can completely transform a business – and this is just the beginning!
What their account manager says…
Carly Cheeseman, Business Development Manager
“I’ve built a fantastic relationship with the Llanharan team – not just with Sam, but with the entire staff. It’s amazing to see how much they value what we do and how engaged they are in the process. We’re constantly bouncing ideas off each other, tweaking the strategy, and making sure they stay ahead of the competition. Seeing their phone ring off the hook and knowing their business is thriving because of our work is incredibly rewarding. And this is just the beginning – we’re excited to keep building on these results and driving even bigger wins for them in the future.”
get a free consultation
Ready to get more leads for your business?
Llanharan Concrete has transformed their business with the right marketing strategy – now their phone is ringing off the hook! Imagine what we could do for you! Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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