From invisible to fully booked: How MJL Bricklaying built long-term success with Yell
Name: MJL Bricklaying
Industry: Bricklaying, building & garden wall specialists
Location: Newcastle-upon-Tyne, Tyne & Wear
Goal: Drive more high-value, local leads and reduce reliance on subcontracting
results in just 4 months
💰 £13,820+ ESTIMATED PROFIT
🔁 532% ROI – £5.32 RETURN PER £1 INVESTED
💼 51 HIGH-INTENT LEADS – AV. 13/MONTH
✅ 283% OF BREAKEVEN GOAL ALREADY HIT
🗓 FULLY BOOKED UP 6 WEEKS IN ADVANCE
background
The challenge
When Michael Leech started his own business, MJL Bricklaying Ltd in 2022, he was passionate about his craft – but without a strong online presence, attracting customers was hit or miss. He was still picking up subcontracting work just to stay afloat, even though his real goal was to run his own business full-time.
A friend recommended Michael speak to local Digital Account Director David Chambers – and everything changed.
Michael says, “I was recommended to speak with Dave from a good friend of mine who was really happy with the results of their Yell campaign. I was purely relying on Facebook and Instagram, and my business didn’t have a website – but Dave showed me the opportunity I was missing by not appearing on Google.”
“Dave has guided me through every step and I like that he’s always looking at my campaign and making small tweaks and changes without me asking. He just does it and then lets me know what’s been done and why. That proactive approach really settles my mind that everything’s in safe hands.”
their solution
How we helped
Michael’s goal was clear: stop subcontracting and start securing consistent private work. We built a solution tailored to that:
🔍 Targeted ads on Google, Bing & Facebook to reach local, ready-to-book customers
🌐 SEO-optimised website designed to convert clicks into real enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
Just four months into his Yell campaign, Michael’s business looks completely different – and so does his confidence as a business owner.
“I’m really pleased so far – I’m currently fully booked up six weeks ahead, which is great. I’m really happy with the website too. I’m looking forward to the future and continued success for my business!” – Michael Leech, Owner
Michael is now well on the way to leaving subcontracting behind, with more private work than ever before – and a reliable system in place to keep that work coming.
FINANCIAL GROWTH
💰 £13,820+ ESTIMATED PROFIT
💼 51 HIGH-INTENT LEADS – AV. 13/MONTH
🔁 532% ROI – £5.32 RETURN PER £1 INVESTED
BUSINESS TRANSFORMATION
📅 FROM INVISIBLE TO FULLY BOOKED
👷♀️ MORE PRIVATE WORK, REPLACING SUBCONTRACTING WORK
📈 WEBSITE RANKING HIGHLY ON GOOGLE
DIGITAL PRESENCE
👀 25,790+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 1,850+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
✅ 283% OF BREAKEVEN GOAL ALREADY HIT
“It’s always an honour to be recommended by a customer. When I visited Michael, he told me his friend spoke highly of both me and Yell – which gave him confidence from the start. He explained that his real goal was to leave subcontracting behind and grow his own business. To see him already booked up six weeks in advance is a brilliant result – especially so early on. It shows the impact a strong digital presence can have when done right.
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Michael trusted Yell – and in just four months, he went from invisible online to fully booked and generating over £62,000 in revenue. Now it’s your turn.
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