From invisible to in demand: How My School of Driving drove 133 new clients in 10 months
Business: My School of Driving
Industry: Driving instructors
Location: London, England
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 10 MONTHS WITH YELL
📊 42,300+ LOCAL PEOPLE REACHED ➡ 330+ LEADS GENERATED ➡ 133 NEW CLIENTS
💰 £66,500+ PROFIT DELIVERED
🏢 EXPANDED BUSINESS WITH NEW PREMISES & MORE STAFF
🔍 IMPROVED VISIBILITY ACROSS GOOGLE & AI SEARCH
🔁 £10.23 RETURN FOR EVERY £1 INVESTED – AN OUTSTANDING ROI OF 923%
⭐ RATED 5 STARS ON YELL, BUILDING TRUST LOCALLY
Your free marketing audit
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with a digital marketing expert
Our proven track record
- Your investment is protected
- 1 year of risk-free marketing
- Our goal is to deliver the best possible ROI
- We don’t want you to just breakeven – we’re here to help you grow!
Explore success stories
Let’s do the same for your business
From 6 to 64 quotes p/m & climbing: How We Clean Group unlocked growth with Yell
request a call back in two steps!
Guarantee leads. Exclusive to Yell.
Let’s grow your business, together.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
background
The challenge
When My School of Driving first partnered with Yell, they were a brand-new customer with virtually no online presence. Despite offering high-quality driving tuition, the business was struggling to be found online – even their website wasn’t appearing in search results.
Like many growing local service businesses, they faced several key challenges:
- Low visibility online – the business wasn’t being found on Google
- Over-reliance on Google Ads without a supporting online presence
- Limited enquiry volume, restricting growth and monthly capacity
The goal was simple but ambitious: be found locally, generate consistent enquiries, and grow the business sustainably.
“I’m very happy working with Yell and with Andrew as my account manager. Andrew has always kept me updated on performance and reviews, and I’m pleased with the results so far. I’m looking to continue growing both my advertising and online presence, and I’d happily recommend Yell to other businesses.”
thEir solution
How we helped
Account manager Andrew Gilford worked closely with Maqsood to build a strong digital foundation, starting with Activate and quickly scaling into Accelerate as results improved.
🔍 Targeted Google Ads to capture high-intent local searches
🌐 SEO website built to convert visitors into new clients
📍 Improved online presence, supporting stronger performance across Google and local search
⭐ Review generation and reputation building to establish trust
🤝 Dedicated account management, with regular reviews and proactive, goal-led advice (hi, Andrew!)
This phased approach ensured My School of Driving wasn’t just advertising – but being found, trusted, and chosen.
results & improvements
In just 10 months, My School of Driving went from being virtually invisible online to generating a steady, predictable flow of enquiries – filling instructor capacity, increasing profitability, and laying the foundations for expansion across London.
COMMERCIAL PERFORMANCE
💸 BREAKEVEN REQUIRED JUST 3–4 LEADS PER MONTH – YELL DELIVERED OVER 10X THAT
💰 £66,500 ESTIMATED PROFIT DELIVERED
🔁 £10.23 RETURN FOR EVERY £1 INVESTED – AN OUTSTANDING ROI OF 923%
⚡ AVERAGE COST PER CONVERSION JUST £11.33 – DELIVERING HIGH-INTENT ENQUIRIES AT EXCEPTIONAL EFFICIENCY
REAL-WORLD BUSINESS IMPACT
🚗 333 HIGH-INTENT LEADS GENERATED – RESULTING IN 133 NEW CLIENTS
🔍 INCREASED VISIBILITY ACROSS GOOGLE & AI SEARCH
⭐ RATED 5 STARS ON YELL – BUILDING LOCAL TRUST AND CREDIBILITY
DEMAND & VISIBILITY GROWTH
📈 INCREASED CAPACITY AND CONFIDENCE TO SCALE – MOVING TOWARDS 44 JOBS PER MONTH
🏢 INVESTMENT IN NEW PREMISES – SUPPORTING EXPANSION AND LONG-TERM GROWTH
👥 ADDITIONAL STAFF BROUGHT INTO THE BUSINESS – ENABLING HIGHER CAPACITY AND IMPROVED SERVICE DELIVERY
🤝 TRUSTED PARTNERSHIP WITH YELL – REGULAR REVIEWS AND ONGOING SUPPORT FROM ACCOUNT MANAGER ANDREW
“From our very first conversation, it was clear Maqsood had huge potential – he just needed the right digital foundations in place. We focused on building visibility first, then scaling performance as results came in. Moving from Activate into Accelerate has been incredibly rewarding, and seeing the business grow with such confidence has been a real highlight. This is exactly what happens when proactive support, the right strategy, and a strong working relationship come together.”
get a free consultation
Ready to attract more local driving lesson enquiries?
My School of Driving partnered with Yell to build visibility from the ground up – turning a business that couldn’t be found online into one generating 133 new clients in just 10 months.
Book your free marketing audit today and start building a steady pipeline of high-intent enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert