From posts to profit: How N.C Decking achieved 1600% ROI with Yell
Name: N.C Fencing & Decking Joinery Services
Category: Landscaping & joinery services
Location: Ayrshire, Scotland
Goal: Generate more high-quality local leads year-round, especially during quieter winter months
results at a glance
In the last 3 years with Yell’s marketing:
📞 164 leads generated
🏡 129 jobs completed
💰 £201,627 in profit
In the last 9 months with an Amplify solution:
📞 59 high-quality local leads generated – that’s over 6 leads a month, easily surpassing their breakeven point of needing 5 leads per year
💰 46 jobs booked, delivering approx. £71,898 in profit
📈 +16% more jobs and +£3,876 more profit compared to the same period last year
🚀 1,663% return on investment – every £1 invested returned £16.63 in pure profit
👀 9,880+ local people reached – strengthening awareness where it matters
💬 1,700+ engagements – showing strong interest in their Yell Ads and content
background
The challenge
With 15+ years of experience, N.C Fencing & Decking Joinery Services is a trusted, five-star rated business delivering high-quality fencing, decking, and garden transformations across Ayrshire.
Despite already completing around 16 jobs a month – mostly fencing – owner Nathan Cochrane wanted to grow to 22 monthly jobs and add services like sheds and garden rooms, especially to maintain revenue during quieter winter months.
In August 2024, following a detailed marketing audit with his Yell account manager, Val, a tailored Amplify solution was launched to enhance his online presence and drive more leads.
“Since Val introduced herself to my business through Yell.com, it’s been a huge success on my end with clients. I’m fully booked with work thanks to the amount of leads I’m receiving – all down to Val’s dedication to helping me grow my business, and the results Yell’s marketing has delivered. It’s been a pleasure working alongside her. My online presence now stands out from the crowd, especially with my brand new website from Yell. I couldn’t be happier – thanks again to Val and the Yell team!”
their solution
How we helped
- A professional, SEO-optimised website built to convert visitors into enquiries
- Clear promotion of key services – fencing, decking, landscaping, sheds, garden rooms, and joinery
- A visual gallery to showcase their craftsmanship and finished projects
- Prominent display of ratings and reviews to build trust
- Business profiles on 50+ platforms – including Google, Facebook, Nextdoor, and Waze – to increase visibility
- Ongoing reviews, reporting and expert support from their dedicated Yell account manager, Val
results & improvements
With a modest monthly investment of £360, the numbers speak for themselves. In just 9 months with Yell’s Amplify solution:
📞 59 high-quality local leads generated – more than 6 a month
✅ Easily beat their breakeven target of 5 leads per year – meaning the rest is all profit
💰 46 jobs converted – bringing in an estimated £71,898 profit
📈 A 16% uplift in jobs and £3,876+ more profit vs. the same period last year
🚀 A massive 1,663% return on investment
🤑 For every £1 invested into marketing, they made around £16.63 in pure profit
👀 9,880+ local people reached – keeping the business top of mind locally
💬 1,700+ engagements with their marketing – interest in their Yell Ads and content keeps growing
“Nathan and I started working together in July last year. At first, he had a basic website and some limited activity with Yell. Since upgrading to Amplify, the transformation has been fantastic. His new website not only looks great, but performs really well – customers often mention how professional it is, and it’s even helped him win commercial work. He was fully booked until May (helped by the January storms) and our strategy made sure he was visible in all the right places. Next, he’s looking at expanding his team to meet demand, and we’re planning to upgrade to an Accelerate solution to drive even more leads. He’s a great customer – he even offered to replace my storm-damaged fence at cost!”
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Ready to get more customers?
N.C Fencing & Decking Joinery Services trusted Yell to power their marketing – and the results speak for themselves. In just 9 months, they’ve added new services, reached more customers, and made nearly £72k in profit – with a 1,600%+ ROI. Now it’s your turn.
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