About the customer
Business name: North East Fencing Ltd
Business category: Garden & fencing services
Location: Ashington, Northumberland
Objectives: Increase local awareness and drive more leads
- 5 minute read
105+
total leads
6x
INCREASE IN TURNOVER TO £180K
439,660+
people reached
14,380+
MARKETING ENGAGEMENTS
Results at a glance
✅ 105+ high-quality leads for their ideal services, in the right areas
💰 £180k turnover (up 6x from ~£30k pre-Yell) – with bigger margins and more profitable work
⏳ More local jobs, less travel – cutting downtime and increasing efficiency
background
The customer’s problem
When Liam Lees launched North East Fencing Ltd in 2021, he was full of excitement but unsure how to get the word out about his business.
As he puts it:
“I was looking for advertising but didn’t really know what to do. I had a very limited budget but needed to make something work. From the start, I was sceptical about Yell due to the negative reviews, but after meeting David [Canham, account manager] in person and learning what Yell could offer, I decided to take a chance. I was very nervous as the amount of money was significant but ultimately, I decided to trust Yell – and I’m glad I did!”
SUSTAINABLE GROWTH
Getting started with marketing
Initially, Liam signed on for a 6‑months of marketing with Yell, including a website and paid ads campaign. Once he saw promising results, he gradually increased his spend, upgraded his website, and let Yell manage his social ads to drive better return on investment.
In May 2024, as Liam focused on securing more fencing jobs, David recommended a tailored Accelerate digital marketing solution.
What the customer says…
Liam Lees
Owner, North East Fencing Ltd
“I like the way that each time I’ve tweaked or increased my order, David and I sat down in person without any pressure, discussing what would work best for my business. I appreciate his hands-on approach. I’ve even asked for David to keep managing my account because he treats my reputation as seriously as his own. David and Yell have had a real, tangible effect on my business, and I thank them for that.”
Results & improvements
In just a year, North East Fencing Ltd has transformed its business with Yell’s marketing:
📈 Turnover growth: From ~£30k pre-Yell to ~£90k in 2023 to £180k in 2024, driven by higher-quality local leads.
⏳ More jobs, less travel: Leads now come from nearby areas, meaning less time on the road and more time earning.
✅ 105+ total leads generated
💰 A whopping 6x increase in turnover to £180k
📍 439,660+ local people reached
👀 14,380+ marketing engagements
Since launching Accelerate nine months ago, results have surged:
📞 70+ leads in 9 months – averaging 8 per month (or 2 per week!)
🚀 417,500+ local people reached (a massive jump from 39,100 last year)
📈 12,150+ engagements (more than double last year’s 5,100)
Liam sums it up: “Before Yell, my turnover was ~£30k with low margins. In 2023, it hit ~£90k, and in 2024 I’m on track for ~£180k – with the big difference being very good margins due to quality leads of the type of work I’m looking for, in my local areas, meaning a serious reduction in travel/down time between jobs.”
What their account manager says…
David Canham, Digital Account Director
“It’s incredibly satisfying to see Liam’s business grow to full-time success and a 6x income increase over the past 2 years. I’m proud of our journey together and remain committed to his success – I’ve even helped him recruit a promising apprentice who is already on track to become a fantastic fencing specialist.”
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We’ve spent 60 years growing local UK businesses like yours – get in touch to discuss how you’ll benefit from our expert services, exceptional care, and extraordinary results.
Our digital marketing experts
Meet the team who worked with North East Fencing Ltd to increase local awareness and drive more leads.
For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms1
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
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We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
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Partner with us
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We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
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HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎