About the customer
Business category: Oil tank supplier & installer
Location: Newmarket, Suffolk
Objectives: Increase in visibility and leads (calls)
- 5 minute read
background
The customer’s problem
This family-run business has been a customer of Yell’s since 2013, just one year after starting their company. Since then, they have grown to employ five staff members and have remained strong despite recent increases in oil tank prices. They were already well established but had ambitious growth plans to be a market leader in the Midlands and Southeast England.
We upgraded them to an Amplify digital marketing solution, with additional premier services including paid advertising, local search engine optimisation (SEO), and an enhanced, top-tier website.
their solution
How we helped
Our SEO experts optimised their website content to help improve their local visibility and appear more prominently in organic Google search results. We showcased their many customer reviews and USPs including extensive experience, excellent customer care, and competitive pricing.
After consulting with their account manager, they decided to take a more competitive approach to advertising. They expanded their Yell advertising to a wider service area and increased their Google Ads budget.
For businesses who want a strong online presence and a professional, conversion-focused website
Amplify
Features in Amplify
- A conversion-focused website
- Easily manage reviews across platforms
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- A strong online presence across up to 58 platforms2
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Help & support just a call or message away
- Advice & guidance to help get the most out of solution
- Manage solution & view performance via the app
- Updates to your profiles, website & ads whenever needed
- Regular performance reviews & optimisations
amplify solution Starting at £195 per month
Results & improvements
n just five months since going live, their marketing has helped them reach over 97,000 potential customers and generate over 115 leads – the majority being phone calls, which is their preferred method of contact.
After optimising their website for search engines (SEO), there has been a significant improvement in how their website and service pages rank on Google. Most of their keywords now rank on page one in the top three results – the most sought-after positions on search engine results pages!
With their bespoke advertising campaign management, they have fortnightly performance reviews, where we continue to see their ads performing more and more effectively. Through our bespoke advertising campaign management, they receive fortnightly performance reviews, which continue to show ongoing improvements. In their most recent review:
- Cost per click had reduced by nearly half to £2.52
- Impressions had almost doubled to 3,770
- Conversions (leads) had increased by 20%
These improvements have been driven by a combination of SEO, site enhancements, and data-driven campaign optimisation to improve return on investment.
Most importantly, their business is seeing and feeling the benefits of Yell’s digital marketing services. They are now booked eight weeks in advance, compared to 2-3 weeks in previous years. In total, their digital marketing from Yell has helped them to achieve an estimated huge £57,000 profit.
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A digital marketing solution built & tailored to help you attract and build trust with customers.
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Strong online presence
A managed digital marketing solution optimised to attract, engage and build trust with customers.
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A managed digital marketing solution optimised to attract, engage and convert your ideal customers.
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why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎