“The business is thriving”: How a 65-year-old family firm found its digital flow with Yell
Name: Peter M Drummond Ltd
Industry: Plumbing & roofing
Location: Blairgowrie, Scotland
Goal: Drive more high-value, local leads
results in 12 months
After nearly 200 years of word-of-mouth success, Peter M Drummond Ltd teamed up with Yell to bring their legacy online – and generated £66k in revenue in just 12 months.
📊 MARKETING PERFORMANCE: 296,130+ VIEWS ➡ 7,790+ CLICKS ➡ 570 LEADS ➡ 450 JOBS
💰 £66,600 TOTAL ESTIMATED REVENUE
🔁 132% ROI – £1.32 RETURN FOR EVERY £1 SPENT
✅ 570 HIGH-INTENT LEADS – AV. 47/MONTH
background
The challenge
Peter M Drummond Ltd is a family-run business established in 1960. Although they had a website, it wasn’t generating much engagement, and they were ready to take their advertising to the next level. In particular, Peter wanted to keep a steady flow of work year-round and gain more central heating jobs during the colder months from October to March.
Peter says, “When Colin took over our account last summer, he has carried out a full review of our needs and recommended the Accelerate solution.”
“Our marketing solution includes a whole new website and Facebook page, which Colin assisted greatly in setting up, along with detailed instructions and advice on using the new Yell app for business – which I find a very helpful tool.”
their solution
How we helped
🔍 Targeted ads on Google & Bing to attract ready-to-book customers nearby
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Colin!)
results & improvements
In the 12 months since launching their Accelerate solution, Peter M Drummond Ltd has seen steady growth in visibility, lead quality, and seasonal demand – all backed by tools that make it easier to track performance and keep their business running smoothly.
FINANCIAL GROWTH
💰 £66,600 TOTAL ESTIMATED REVENUE GENERATED
✅ 570 HIGH-INTENT LEADS – AV. 47/MONTH
🔁 132% ROI – £1.32 RETURN FOR EVERY £1 SPENT
BUSINESS TRANSFORMATION
📦 THE BUSINESS IS “THRIVING”
📞 STEADY FLOW OF QUALITY WORK – EVEN IN WINTER
📈 SUSTAINABLE GROWTH IN HIGH-VALUE JOBS
DIGITAL PRESENCE
👀 296,130+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 7,790+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
👨🏭 JUST £6.23 COST PER CONVERSION FROM ADS DURING PEAK WINTER SEASON
Peter concludes, “The business is thriving since we upgraded to an Accelerate solution. The growth in contacts has been both visible and traceable thanks to all of the tools I have at my disposal, and the assistance from our account manager Colin. I would highly recommend a solution from Yell based on its performance and the service I have received in the past year.”
“Peter is a great client and always available for his review calls. The calls, emails, and quality of the leads are excellent, with higher value jobs coming their way. The business is relatively well-known in the local area, but Peter and I both know you can’t be complacent. I give Peter homework from time to time – like requesting reviews – and he’s happy to do it. For the future, we’re focused on maintaining the good relationship and continuing to sustain quality leads. There may be opportunities to expand the business further, and we’ll look at that over the next 6 months, potentially moving to the next level of solution.”
get a free consultation
Ready to attract more customers?
Peter trusted Yell to maintain his business and secure more seasonal work – and within 12 months, he achieved £66k+ in revenue and a steady stream of high-quality leads. Now it’s your turn.
Book your free 30-minute marketing audit to discover how we can help you too.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert
FREE, NO OBLIGATION AUDIT & ADVICE CALL
Get your free 30 min
audit & advice session
You’ve got so much insight to gain into your business, and nothing to lose! Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions