About the customer
Name: Platinum Paving
Industry: Landscaping & paving services
Location: Port Glasgow, Scotland
Goal: Generate more high-quality local leads
results at a glance
In the last 3 years with Yell’s marketing:
📞 294 leads generated
💼 199 jobs completed
💰 £796,000 in profit
In the last 9 months with an Accelerate solution:
🤩 Launched a new showroom which was featured in the local press
🙌 Achieved record-breaking turnover – £400k+ a year and climbing
📞 150 high-quality local leads generated – worth an estimated £480,000 in profit
🚀 1,638% return on investment – every £1 invested returned £16.80 in pure profit
✅ Just 3 leads/month were needed to cover costs – Yell delivered over 50x that
📈 +253% more jobs & profit compared to the same period last year
background
The challenge
With 15 years of experience, Platinum Paving is a trusted local landscaping and driveway contractor serving Inverclyde and the surrounding areas. Founder William Peacock wasn’t aiming for rapid growth – he just wanted:
- Better quality jobs
- Fewer quiet weeks
- More work closer to home
In December 2024, following a detailed marketing audit with their Yell account manager, Val, we recommended a tailored Accelerate solution to enhance their online presence and drive more leads.
“For anyone who needs to hear it: ‘speculate to accumulate’. I used to think – why fix something that isn’t broken? Why spend money on something that might not work? But a few years ago, I realised I was sick of being ‘just alright’. I didn’t want to be one of the landscapers who does okay – I wanted more. Then came a phone call: ‘Hi, William – it’s Val from Yell.’ Honestly, my first thought was, here we go… another account manager asking for more money. But from that very first meeting, I was blown away. Val has the same hunger for my business that I have. Her energy, her insights, her belief in what I could achieve – it was a game changer. She showed me things I didn’t even know existed. I started off apprehensive but now spend £780 a month on my marketing – and I see returns of 10x or more every month. I trust Yell, but more than anything, I trust Val. She helps me make better decisions, understand what’s going on, and I’ll be forever grateful.”
their solution
How we helped
William upgraded to Yell’s Accelerate programme, combining powerful ads, a conversion-focused website, and smart business listings.
- Google Ads – laser-focused targeting for high-intent local searches
- Professional website – optimised for SEO and lead conversion
- Profiles on 50+ platforms – including Google, Facebook, Nextdoor & Waze
- Ongoing reviews & reporting – transparent ROI and performance tracking
- Advanced call tracking – a full log of calls, recordings & transcriptions
- Dedicated account management – regular in-person support and optimisations with account manager Val
results & improvements
In just 9 months with Yell’s Accelerate solution:
🤩 Launched a new showroom which was featured in the local press
🙌 Achieved record-breaking turnover – £400k+ a year and climbing
📞 150 high-quality local leads generated – more than 16 a month
✅ Only 3 leads per year was needed to cover their marketing investment – we delivered 50x more
🚀 A massive 1,638% return on investment (£16.80 profit for every £1 invested into marketing)
📈 A +253% uplift in jobs and profit vs. the same period last year
👀 159,165+ impressions and 1,460+ engagements – keeping them top-of-mind locally
William concludes, “My son asked me one night while I was putting him to bed, ‘Dad, what are you most afraid of in the whole wide world?’ My answer was simple: failure. Since that night, something changed. I found a hunger to succeed that I didn’t know I had. I turned a comfortable business into one that’s now hitting record turnovers of £400k a year – and we’re still growing!”
“William really values face-to-face time and loves being able to track his results through call recordings. He’s passionate, switched-on, and understands the importance of being visible everywhere his customers are. Just recently, I listened to a call recording from a Google ad – it led to an £11k double driveway job. He’s already taken on two new staff and we’re working together to grow the solution further when he’s ready for more leads. It’s been an amazing start, and I know there’s so much more to come.”
get a free consultation
Ready to attract more customers?
Platinum Paving trusted Yell and the results speak for themselves. In just 9 months, they’ve expanded their business & team – and achieved record profits with a 1,600%+ ROI. Now it’s your turn.
Book your free 30-minute marketing audit to discover how we can help you too.
- 50-point marketing check
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert
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- We don’t want you to just breakeven – we’re here to help you grow!