About the customer
Business name: Platinum Paving
Business category: Landscaping & paving services
Location: Port Glasgow, Scotland
Objectives: Generate more high-quality local leads
- 5 minute read
249
leads generated
£796,000
estimated profit delivered
1,638%
return on investment
£400k/year
record-breaking turnover
Results at a glance
In the last 3 years with Yell’s marketing:
📞 294 leads generated
💼 199 jobs completed
💰 £796,000 in profit
In the last 9 months with an Accelerate solution:
🤩 Launched a new showroom which was featured in the local press
🙌 Achieved record-breaking turnover – £400k+ a year and climbing
🚀 1,638% return on investment – every £1 invested returned £16.80 in pure profit
✅ Just 3 leads/month were needed to cover costs – Yell delivered over 50x that
📈 +253% more jobs & profit compared to the same period last year
background
The challenge
With 15 years of experience, Platinum Paving is a trusted local landscaping and driveway contractor serving Inverclyde and the surrounding areas.
Founder William Peacock wasn’t aiming for rapid growth – he just wanted:
- Better quality jobs
- Fewer quiet weeks
- More work closer to home
In December 2024, following a detailed marketing audit with their Yell account manager, Val, we recommended a tailored Accelerate solution to enhance their online presence and drive more leads.
What the customer says…
William Peacock, Founder & Owner, Platinum Paving
“For anyone who needs to hear it: ‘speculate to accumulate’. I used to think – why fix something that isn’t broken? Why spend money on something that might not work?
But a few years ago, I realised I was sick of being ‘just alright’. I didn’t want to be one of the landscapers who does okay – I wanted more.
Then came a phone call: ‘Hi, William – it’s Val from Yell.’ Honestly, my first thought was, here we go… another account manager asking for more money. But from that very first meeting, I was blown away.
Val has the same hunger for my business that I have. Her energy, her insights, her belief in what I could achieve – it was a game changer. She showed me things I didn’t even know existed.
I started off apprehensive but now spend £780 a month on my marketing – and I see returns of 10x or more every month. I trust Yell, but more than anything, I trust Val. She helps me make better decisions, understand what’s going on, and I’ll be forever grateful.”
their solution
How we helped
William upgraded to Yell’s Accelerate programme, combining powerful ads, a conversion-focused website, and smart business listings.
- Google Ads – laser-focused targeting for high-intent local searches
- Professional website – optimised for SEO and lead conversion
- Profiles on 50+ platforms – including Google, Facebook, Nextdoor & Waze
- Ongoing reviews & reporting – transparent ROI and performance tracking
- Advanced call tracking – a full log of calls, recordings & transcriptions
- Dedicated account management – regular in-person support and optimisations with account manager Val
Results & improvements
In just 9 months with Yell’s Accelerate solution:
🤩 Launched a new showroom which was featured in the local press
🙌 Achieved record-breaking turnover – £400k+ a year and climbing
📞 150 high-quality local leads generated – more than 16 a month
✅ Only 3 leads per year was needed to cover their marketing investment – we delivered 50x more
🚀 A massive 1,638% return on investment (£16.80 profit for every £1 invested into marketing)
📈 A +253% uplift in jobs and profit vs. the same period last year
👀 159,165+ impressions and 1,460+ engagements – keeping them top-of-mind locally
William concludes, “My son asked me one night while I was putting him to bed, ‘Dad, what are you most afraid of in the whole wide world?’ My answer was simple: failure.
Since that night, something changed. I found a hunger to succeed that I didn’t know I had. I turned a comfortable business into one that’s now hitting record turnovers of £400k a year – and we’re still growing!”
What their account manager says…
Val Ness, Business Development Manager
“William really values face-to-face time and loves being able to track his results through call recordings. He’s passionate, switched-on, and understands the importance of being visible everywhere his customers are. Just recently, I listened to a call recording from a Google ad – it led to an £11k double driveway job. He’s already taken on two new staff and we’re working together to grow the solution further when he’s ready for more leads. It’s been an amazing start, and I know there’s so much more to come.”
get a free consultation
Ready to get more leads for your business?
Platinum Paving trusted Yell and the results speak for themselves. In just 9 months, they’ve expanded their business & team – and achieved record profits with a 1,600%+ ROI. Now it’s your turn.
Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
Fill in our short form to get started – we’ll be in touch within 1 business day!
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