About the customer
Business category: Plumbing & Heating Services
Location: Bolton
Objectives: Generate local awareness and leads
- 5 minute read
background
The customer’s problem
The business was relying mostly on word-of-mouth referrals to get new work. They owned a Facebook Business Page they were updating to advertise their services, but they didn’t have any other business profiles, such as a Google Business Profile, or a website – meaning they were missing out on potential customers online.
We set them up with an Amplify digital marketing solution, creating a strong online presence to help them grab the attention of their ideal customers.
their solution
How we helped
We designed, wrote and built a new website which showcases their services, from bathroom installations to boiler repairs. We featured pictures of their best work, and made sure the website is search engine optimised (SEO) to help them rank higher on Google for the services customers are looking for online. They told us customers often ask about availability and pricing, so we made sure to feature those prominently.
From their advanced call analytics, they discovered that demand for their services is at its peak on Monday afternoons and Friday mornings, so they can make sure someone is available at those times to speak to customers.
Results & improvements
In the four months since going live, their Amplify marketing solution has helped them reach over 4,500 potential customers and generate over 60 leads, which includes nearly 50 phone calls.
However, with their enhanced reach with various optimised business profiles across search engines, social media and online directories, that number could be even higher!
In total, their digital marketing solution from Yell could have helped them to achieve an estimated huge £16,000 profit.
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We’ve spent 60 years growing local UK businesses like yours – get in touch to discuss how you’ll benefit from our expert services, exceptional care, and extraordinary results.
For businesses who want a strong online presence and a professional, conversion-focused website
Amplify
Features in Amplify
- A conversion-focused website
- Easily manage reviews across platforms
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- A strong online presence across up to 58 platforms2
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Help & support just a call or message away
- Advice & guidance to help get the most out of solution
- Manage solution & view performance via the app
- Updates to your profiles, website & ads whenever needed
- Regular performance reviews & optimisations
amplify solution Starting at £210 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2024 ↩︎