About the customer
Industry: Plumbing & Heating Services
Location: Bolton
Goal: Generate local awareness and leads
background
The challenge
The business was relying mostly on word-of-mouth referrals to get new work. They owned a Facebook Business Page they were updating to advertise their services, but they didn’t have any other business profiles, such as a Google Business Profile, or a website – meaning they were missing out on potential customers online.
We set them up with an Amplify digital marketing solution, creating a strong online presence to help them grab the attention of their ideal customers.
their solution
How we helped
We designed, wrote and built a new website which showcases their services, from bathroom installations to boiler repairs. We featured pictures of their best work, and made sure the website is search engine optimised (SEO) to help them rank higher on Google for the services customers are looking for online. They told us customers often ask about availability and pricing, so we made sure to feature those prominently.
From their advanced call analytics, they discovered that demand for their services is at its peak on Monday afternoons and Friday mornings, so they can make sure someone is available at those times to speak to customers.
results & improvements
In the four months since going live, their Amplify marketing solution has helped them reach over 4,500 potential customers and generate over 60 leads, which includes nearly 50 phone calls.
However, with their enhanced reach with various optimised business profiles across search engines, social media and online directories, that number could be even higher!
In total, their digital marketing solution from Yell could have helped them to achieve an estimated huge £16,000 profit.
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