About the customer
Business category: Plumbing & Heating Services
Location: Bolton
Objectives: Generate local awareness and leads
- 5 minute read
their solution
How we helped
The business was relying mostly on word-of-mouth referrals to get new work. They owned a Facebook Business Page they were updating to advertise their services, but they didn’t have any other business profiles, such as a Google Business Profile, or a website – meaning they were missing out on potential customers online.
We set them up with an Amplify digital marketing solution, creating a strong online presence to help them grab the attention of their ideal customers.
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The customer’s problem
We designed, wrote and built a new website which showcases their services, from bathroom installations to boiler repairs. We featured pictures of their best work, and made sure the website is search engine optimised (SEO) to help them rank higher on Google for the services customers are looking for online. They told us customers often ask about availability and pricing, so we made sure to feature those prominently.
From their advanced call analytics, they discovered that demand for their services is at its peak on Monday afternoons and Friday mornings, so they can make sure someone is available at those times to speak to customers.
For businesses who want a strong online presence and a professional, conversion-focused website
Amplify
Features in Amplify
- A conversion-focused website
- Easily manage reviews across platforms
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- A strong online presence across up to 58 platforms
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Help & support just a call or message away
- Advice & guidance to help get the most out of solution
- Manage solution & view performance via the app
- Updates to your profiles, website & ads whenever needed
- Regular performance reviews & optimisations
amplify solution Starting at £195 per month
Results & improvements
In the four months since going live, their Amplify marketing solution has helped them reach over 4,500 potential customers and generate over 60 leads, which includes nearly 50 phone calls.
However, with their enhanced reach with various optimised business profiles across search engines, social media and online directories, that number could be even higher!
In total, their digital marketing solution from Yell could have helped them to achieve an estimated huge £16,000 profit.
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Activate
Be found online
A digital marketing solution built & tailored to help you attract and build trust with customers.
Amplify
Strong online presence
A managed digital marketing solution optimised to attract, engage and build trust with customers.
Accelerate
Drive leads
A managed digital marketing solution optimised to attract, engage and convert your ideal customers.
why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – we’ve been named no.1 for managed digital advertising for local businesses in the UK!*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, as well as one of the UK’s top Google partners, we know how to level up your marketing and help your business succeed.
*We’re number 1 among direct competitors (those that target local businesses regardless of the customer’s industry)
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎