From stalled to scaling: How Prestige Exec drove 12x ROI with Yell
Name: Prestige Exec
Industry: Transport services – car, minibus & coach hire
Location: Newcastle-upon-Tyne, Tyne & Wear
Goal: Drive more high-value, local leads
results in 5 years with yell
📊 MARKETING PERFORMANCE: 127,870+ VIEWS ➡ 34,240+ CLICKS ➡ 782 LEADS ➡ 461 BOOKINGS
💰 £39,000+ TOTAL ESTIMATED PROFIT
✅ 782 HIGH-INTENT LEADS / AV.
⭐ 5-STAR RATING ON YELL, BUILDING CREDIBILITY & TRUST
🔁 1292% ROI FROM SOLUTION – £12.92 GAINED FOR EVERY £1 INVESTED
🚌 “HUGE UPLIFT” IN THE WORK THEY ACTUALLY WANT – MINIBUS & COACH BOOKINGS
💻 RANKING ON PAGE 1 OF GOOGLE LOCALLY FOR TOP SERVICES
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background
The challenge
Owner Duane Halliwell founded Prestige Exec in 2005. After nearly two decades on the road, he was ready to grow the business and invest in more vehicles – but leads were starting to stall.
“We’ve been with Yell for years – back in the days of the book! Results were always fairly steady, but I started wondering if they could be better. I even put in a cancellation request! I’m so glad I didn’t follow through.”
In early 2025, Duane’s local account manager David Chambers carried out a full marketing audit.
“David came out and we reviewed everything. He recommended switching to a Yell solution that would get us seen across more channels. I was unsure at first – but his confidence gave me confidence.”
“Increasing our Yell campaign and creating Google & Facebook ads has seen a huge uplift in enquiries coming through, and the brilliant new website is already getting us found on page 1 of Google.”
thE solution
How we helped
- 🔍 Targeted ads on Google, Facebook & Bing to attract ready-to-book local customers
- 🌐 SEO-optimised website built to convert visits into enquiries
- 📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
- 📱 Free app to easily manage reviews, social, and track performance
- 🤝 One point of contact for ongoing support and strategic guidance (hi, Dave!)
results & improvements
Within just 3 months of launching their Accelerate solution, Prestige Exec is seeing stronger results than ever – and this is only the beginning.
FINANCIAL GROWTH
💰 £8,400 ESTIMATED PROFIT
🔁 1292% ROI – £12.92 RETURN PER £1 INVESTED
✅ 169 HIGH-INTENT LEADS – AV. 56/MONTH
💸 ALREADY ACHIEVED 12X THEIR BREAKEVEN GOAL
BUSINESS TRANSFORMATION
🚌 MORE OF THE WORK THEY ACTUALLY WANT – MINIBUS & COACH BOOKINGS
📲 “HUGE UPLIFT” IN ENQUIRY QUALITY & BOOKING RATE
💻 RANKING ON PAGE 1 OF GOOGLE LOCALLY FOR TOP SERVICES
DIGITAL PRESENCE & TRUST
👀 82,490+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 2,870 MEANINGFUL INTERACTIONS WITH HIS MARKETING
⭐ 5-STAR RATING ON YELL, BUILDING ONLINE TRUST
Duane concludes, “We couldn’t be happier. I took a chance on Yell & Dave and I’m really glad I did – the results speak for themselves. Thank you!”
“I’ve worked with Duane for years and we’d struggled to show the value clearly. Now that he’s in a full Yell solution, every call, form and lead is tracked — so the results are finally measurable. It’s amazing to see it all come together, especially so quickly. Duane’s more confident, and the growth is real.”
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Ready to attract more high-value customers?
Duane put his trust in Yell – and within 3 months, he gained £8k+ in profit and a steady flow of high-value enquiries. Let’s do the same for your business.
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- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert