From launch to pipeline: How Purcell’s Accountancy built predictable client flow in just 4 months

Business: Purcell’s Accountancy Ltd

Industry: Accountancy & Tax

Location: Chorley, Lancashire

Timeframe: 4 months

Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager) + Lead Guarantee

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How we helped

RESULTS IN JUST 4 MONTHS WITH YELL

📊 20 HIGH-INTENT LEADS ➜ 6 NEW CLIENTS

💰 £3,228 ESTIMATED PROFIT GENERATED FROM MARKETING

📈 STEADY STREAM OF WORK & READY TO FOCUS ON HIGHER-VALUE LIMITED COMPANIES

⭐ 5-STAR RATING ON YELL – BUILDING LOCAL TRUST

🧭 LESS STRESS, MORE TIME BACK – NO MORE EVENINGS LOST TO MARKETING ADMIN

👀 10,800+ LOCAL POTENTIAL CUSTOMERS REACHED

background

The challenge

After 13 years in the profession, Andy Purcell ACA, CTA founded Purcell’s Accountancy. Like many small firms, he initially relied on word-of-mouth and a DIY website – but enquiries were unpredictable and hard to plan around.

Andy wanted to build a steady stream of clients across self-assessments, sole traders and limited companies, free up time from marketing admin, and start shifting towards more high-value limited company work.

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How we helped

“Finding new clients was always the biggest challenge – now I have a system that brings them to me. Working with Yell has taken a huge weight off my shoulders. Adelle checks in regularly, explains everything clearly, and gives me time back to focus on growing my business.”

thE solution

How we helped

Adelle recommended Yell’s Accelerate solution to give Purcell’s Accountancy a steady flow of quality leads, stronger visibility, and the support needed to grow with confidence:

🔒 Lead Guarantee – guaranteed local leads for core services, risk-free

🔍 Targeted ads on Google & Bing to reach people actively looking for an accountant

🌐 SEO website that’s fast, mobile-friendly and built to drive enquiries

📍 Listings on 50+ directories to boost visibility and build trust signals

📱 Free app to easily manage reviews, social, and track performance

🤝 One point of contact for ongoing support and strategic guidance (hi, Adelle!)

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results & improvements

In just four months, Purcell’s Accountancy has gone from relying on unpredictable word-of-mouth referrals to having a reliable, scalable pipeline of clients – giving Andy the freedom to focus on his clients and plan his next steps for growth.

FINANCIAL GROWTH

📊 20 HIGH-INTENT LEADS ➜ 6 NEW CLIENTS

💰 £3,228 ESTIMATED PROFIT GENERATED FROM MARKETING

🔒 122 leads guaranteed for the year – or andy gets his money back

BUSINESS TRANSFORMATION

📈 MOVED FROM SPORADIC REFERRALS TO PREDICTABLE PIPELINE

🎯 CLEARER PATH TO HIGHER-VALUE LIMITED COMPANY WORK

⏳ LESS TIME ON MARKETING ADMIN – MORE TIME WITH CLIENTS

👀 10,800+ LOCAL APPEARANCES & 805 CLICKS – BUILDING VISIBILITY AND TRUST FAST

“The Lead Guarantee makes all the difference – I know I’ll get good leads every month. Working with Yell has helped me fast-track my business growth.” – Andy Purcell, Owner

“It’s been brilliant supporting Andy through these first few months. He’s ambitious, proactive and always looking for ways to grow. Seeing Purcell’s Accountancy build momentum so quickly has been hugely rewarding – and this is just the start.”