Something to smile about: 215% ROI in 7 months for Riverside Dental Practice
Business: Riverside Dental Practice
Industry: Dental services
Location: Stirling, Scotland
Goal: Drive more high-value, local leads
RESULTS IN 5 YEARS WITH YELL
📊 MARKETING PERFORMANCE: 415,400+ VIEWS ➡ 8,580+ CLICKS ➡ 577 LEADS ➡ 461 JOBS
✅ 577 HIGH-INTENT LEADS – AV. ~115/YEAR
⭐ 190+ 5-STAR REVIEWS ON YELL, BUILDING ONLINE TRUST
🔁 215% ROI FROM SOLUTION – £2.15 RETURN PER £1 INVESTED
🦷 MORE OF THE PROFITABLE WORK THEY WANTED
📈 A CONSISTENT FLOW OF QUALITY LEADS FOR PRIVATE TREATMENTS
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The challenge
Riverside Dental Practice has been a trusted name in Stirling for over 50 years. While they had a loyal patient base and had worked with Yell since 2018, owner Norman Allan was ready to take things to the next level. With increasing local competition and a desire to grow their private services – including teeth whitening and membership plans – Norman needed a more strategic, results-driven marketing approach.
In late 2024, he began working with his new local Yell account manager, Nanette Muirhead – and everything changed from there.
“Working with Yell through Nanette has been very helpful to our business. The campaign for tooth whitening and other services has been profitable and routinely generates several leads and enquiries every week.”
thE solution
How we helped
- 🔍 Targeted ads on Google & Facebook to attract ready-to-book customers nearby
- 🌐 Ad-focused landing pages built to convert visits into enquiries
- 📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
- 📱 Free app to easily manage reviews, social, and track performance
- 🤝 One point of contact for ongoing support and strategic guidance (hi, Nanette!)
results & improvements
In just over 7 months with their Accelerate solution, Riverside Dental Practice gained a steady stream of high-quality leads, saw a major boost in online visibility, and secured more of the profitable work they were targeting.
FINANCIAL GROWTH
🔁 215% ROI FROM SOLUTION – £2.15 RETURN PER £1 INVESTED
✅ 246 HIGH-INTENT LEADS – AV. 30/MONTH
💸 achieved 2x THEIR 12-MONTH BREAK-EVEN GOAL IN JUST 7 MONTHS
BUSINESS TRANSFORMATION
🦷 MORE OF THE PROFITABLE WORK THEY WANTED
📈 A CONSISTENT FLOW OF QUALITY LEADS FOR PRIVATE TREATMENTS
💻 NOW MORE VISIBLE ONLINE FOR LOCAL SEARCHES
DIGITAL PRESENCE & TRUST
👀 233,280+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 5,580+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
⭐ 190+ GLOWING YELL REVIEWS BUILDING ONLINE TRUST
Norman concludes, “We’ve definitely seen a benefit from the latest solution with Yell. I would not hesitate to recommend Nanette and Yell to increase and grow business and become more visible online.”
“The stats are amazing. By evolving the ad content and refining how enquiries are captured, Norman and I are thrilled with the results so far. The team at Riverside are professional, friendly, and a joy to work with on their marketing.”
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Ready to attract more high-value customers?
Norman trusted Yell – and in just over 7 months, that trust turned into 215% ROI and a steady stream of quality private patients. Now it’s your turn.
Book your free 30-minute marketing audit to discover how we can help you too.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eGuide
- Personal Q&A with an expert