How Rowlands Avenue Pre School boosted enrolments in just 5 months
Business: Rowlands Avenue Pre School
Industry: Nursery & Pre School
Location: Hatch End, Middlesex
Services: Accelerate solution (Website – PPC – Online Presence – Dedicated Account Manager)
RESULTS IN 5 MONTHS WITH YELL
📈 NEW WEBSITE NOW RANKING ON PAGE 1 AND DRIVING DAILY ENQUIRIES
📊 many more NEW ENQUIRIES IN 5 MONTHS
🔁 ACHIEVED 3X ROI FROM MARKETING INVESTMENT
👶 now filling more nursery places than ever
🏫 PREPARING FOR FUTURE EXPANSION TO MEET GROWING DEMAND
👀 25,000 LOCAL PARENTS REACHED
background
The challenge
Before working with Yell, Rowlands Avenue Pre School had a website run by a marketing agency – but it wasn’t generating enough traffic or enquiries.
Like many nurseries, they were relying on word of mouth to fill sessions consistently – leaving places empty even when demand was there.
A review revealed space available in their morning and afternoon sessions, but their website was buried on page 4 of Google and wasn’t built to convert visits into enquiries.
“Working with Donna has completely changed how we attract families. She’s knowledgeable, responsive and genuinely cares about our goals. Enquiries are higher than ever and it’s given us the confidence to grow. I highly recommend her and Yell.”
thE solution
How we helped
To help fill available places and build long-term momentum, Donna recommended a tailored Accelerate solution:
🔍 Targeted ads on Google & Bing to reach local parents actively searching for childcare
🌐 SEO-optimised website focused on usability, engagement and conversion – with a built-in book-a-visit system
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track every lead
🤝 One point of contact for ongoing support and strategic guidance (hi, Donna!)
results & improvements
In just 5 months, Rowlands Avenue Pre School has gone from empty spaces and low visibility to more full sessions and daily enquiries – giving them the confidence to grow with Yell’s support.
GROWTH & IMPACT
📈 NEW WEBSITE NOW RANKING ON PAGE 1 AND DRIVING DAILY ENQUIRIES
👀 25,000 LOCAL PARENTS REACHED
✅ MANY MORE ENQUIRIES GENERATED
🔁 ACHIEVED 3X ROI FROM MARKETING INVESTMENT
👶 now filling more nursery places than ever
📆 PLANNING TO GROW THE NURSERY
⭐ RATED 5 STARS ONLINE, BUILDING LOCAL TRUST
“I’ve really enjoyed working with Nicola at Rowlands Avenue Pre School. She’s collaborative, open-minded and always focused on achieving the best for the children and the business. I’m excited to keep building on this success together.”
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