Powering up profits: 1200% ROI for Rox Electrical

Business: Rox Electrical

Industry: Electricians

Location: Edinburgh, Scotland

Services: Accelerate solution (PPC – Website – Online Presence – Dedicated Account Manager) + SEO upgrade

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How we helped

RESULTS IN 1 YEAR WITH YELL

📊 306K+ VIEWS ➡ 12.5K+ CLICKS ➡ 943 LEADS ➡ 754 JOBS

💰 £565K+ TOTAL PROFIT GENERATED

🔁 huge ~1200% ROI – £12.08 RETURN PER £1 INVESTED

⚡ NOW A £1M+ BUSINESS

👷 WORKFORCE GREW 5X

📈 RANKING TOP ON GOOGLE across east lothian

background

The challenge

When account manager James Smith first met Matthew Currie, owner of Rox Electrical, the business was small – just three people – and Matthew had never invested in digital marketing before. Like many electricians, he was cautious about the spend, relying on word of mouth to bring in jobs.

But Matthew had bigger ambitions: to dominate Edinburgh and East Lothian, win more profitable electrical work, strengthen his brand, and generate a steady flow of local leads.

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How we helped

“Yell has been massive for my business. I was recommended by a friend and I’ve never regretted it. In just 12 months my business has grown astronomically. I’ve expanded my workforce, strengthened my brand, and become well known across East Lothian. Onwards and upwards – BOOM! – all thanks to Jay and Yell.”

Matthew Currie, Owner

thE solution

How we helped

After a full audit, James designed a tailored Accelerate package to drive fast results and long-term growth:

🔍 Targeted ads on Google, Bing & Facebook to attract ready-to-book customers nearby

🌐 SEO-optimised website built to convert visits into enquiries

📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze

📱 Free app to easily manage reviews, social, and track performance

🤝 One point of contact for ongoing support and strategic guidance (hi, Jay!)

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results & improvements

In just 12 months, Rox Electrical transformed from a cautious three-man team into a thriving million-pound business backed by Yell.

FINANCIAL GROWTH

💸 86 LEADS TO BREAK EVEN – 943 DELIVERED (11X more!)

💰 £565K+ PROFIT GENERATED

🔁 ~1200% ROI – £12.08 RETURN PER £1 INVESTED

BUSINESS TRANSFORMATION

⚡ NOW A £1M+ BUSINESS

👷 WORKFORCE GREW 5X – NOW 6 ELECTRICIANS + APPRENTICE + SUBCONTRACTORS

📈 STRONGER VISIBILITY ACROSS EAST LOTHIAN, RANKING TOP ON GOOGLE IN KEY TOWNS

💡 DIVERSIFIED SERVICES – LAUNCHED EDINBURGH REWIRES AND A NORTH BERWICK BRANCH, BOTH POWERED BY YELL CAMPAIGNS

⭐ 5 STAR RATING ON YELL, BUILDING TRUST

🤝 LONG-TERM PARTNERSHIP WITH YELL – RECENTLY UPGRADED TO OUR TOP-TIER SOLUTION

“Matthew is keen, driven and ready to win. He has a good business head on his young shoulders, and he’s not scared of investing to grow. This has been the quickest growth I’ve seen in 12 months – the business has grown 5-fold and is now turning over a million.”