About the customer
Name: Richard and Shannon Jenkins Funeral Directors (RSJ Funeral Directors)
Industry: Independent funeral directors
Location: Liverpool, Merseyside
Goal: Increase local awareness and leads (calls)
background
The challenge
RSJ Funeral Directors have been a trusted part of the Liverpool community since 1870. Founded by one of the city’s oldest independent family funeral directors, the business has been passed down through five generations, continuing a tradition of compassionate care, dignity, and support.
They had been a client of Yell’s for a few years, with a website, business profiles, and Yell advertising. However, with growing competition in the local market, they wanted to take their marketing to the next level.
Their account manager, Jamie Tyrrell, conducted a full marketing audit and recommended a tailored Accelerate digital marketing solution, enhanced with additional local search engine optimisation (SEO) services.
“Exceptional support in website launch and SEO enhancement. Jamie Tyrrell has been an exceptional asset in launching our new website and advancing our company’s online presence. His expertise in SEO has been invaluable, driving significant traffic and improving our search engine rankings. Jamie’s dedication, professionalism, and insightful strategies have greatly contributed to our success. I highly recommend his services to anyone looking to enhance their digital footprint. Thank you, Jamie!”
their solution
How we helped
To boost their visibility and lead generation, we:
- Optimised their Google Business Profile to improve local search rankings and drive more calls and visits.
- Created & launched highly targeted advertising campaigns across Yell, Google and Bing to connect with local people searching for funeral services.
- Showcased their key services on their website, including full-service funerals, burials, and cremations, covering everything from flowers to coffins.
- Highlighted what makes them stand out – a family-run business with transparent pricing, a private Chapel of Rest, and a top-tier fleet of vehicles.
- Displayed a promotional video Yell filmed and produced on their website, to showcase their funeral home, expertise, and services.
results & improvements
From day one, the campaign was a game-changer. Demand surged so quickly that RSJ Funeral Directors found themselves missing calls – so they invested in a new phone system and hired extra staff to keep up! And the numbers speak for themselves…
📢 28,519+ potential customers reached
📞 230+ leads per month on average
💰 £17.69 cost per lead in January 2025 (a huge return given their £3,000 average job value!)
🚀 470 leads generated in only two months – far exceeding their breakeven target of just 4 leads per year!
RSJ Funeral Directors are now seeing record-breaking enquiries and a steady stream of new business, proving that the right marketing strategy makes all the difference.
“I’m delighted to see the success that Richard & Shannon Jenkins Funeral Directors are having with their solution! Their business is thriving thanks to their outstanding reputation and service, combined with fully traceable, high-quality lead generation at an unprecedented level. It’s a pleasure to be a trusted and valued part of their team and an advisor for all things marketing & PR, with the whole family now aware & appreciating the quality of service and results Yell and I bring to their business.”
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