From empty beds to a waiting list: How St Gregory’s House boosted occupancy & profits
Business: St Gregory’s House
Industry: Residential & Nursing Care
Location: Kendal, Cumbria
Time frame: 16 months
Services: Accelerate Solution (PPC – Website – Online Presence – Dedicated Account Manager)
RESULTS IN 16 MONTHS WITH YELL
📊 100 ENQUIRIES ➡ ~70 NEW RESIDENTS
👀 1.8 MILLION LOCAL PEOPLE REACHED
💰 £2.07 M PROFIT GENERATED FROM MARKETING
🔁 £193 RETURN PER £1 INVESTED – AN EXTRAORDINARY ~19,200% ROI
🏡 FROM 19 TO 28 OCCUPIED BEDS – WITH A WAITING LIST
📈 NOW OPERATING ABOVE BREAK-EVEN AND INVESTING IN GROWTH
background
The challenge
When account manager Paul Winrow first visited St Gregory’s House, they were under pressure. Their website had been built in-house and supported only by a small Yell listing and £50 of Google Ads.
Despite offering high-quality care, just 19 of their 28 beds were filled. Operations Coordinator Tracey Bindloss wanted to break the cycle of empty rooms and unpredictable enquiries so they could reach full capacity, ease the pressure on staff, and invest in modernising the home.
“Yell took the time to understand our challenges and worked within our budget to deliver exactly what we needed. Having one trusted point of contact and regular reviews gave us confidence and clarity throughout the process.”
thE solution
How we helped
Paul recommended Yell’s Accelerate solution to rebuild their online presence and quickly drive the high-intent enquiries they needed:
🔍 Targeted ads on Google & Bing to reach families actively looking for care
🌐 SEO-optimised website built to convert visitors into phone calls and care home visits
📍 Listings on 50+ directories, including Google, Apple Maps, Amazon Alexa, Microsoft Bing
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Paul!)
results & improvements
St Gregory’s House trusted Yell – and went from 19 occupied beds to full capacity with a waiting list in just a few months, generating over £2 million in profit and giving the team the stability to plan improvements, ease staff pressure and focus on growth.
FINANCIAL GROWTH
📊 100 ENQUIRIES ➡ ~70 NEW RESIDENTS
👀 1.8 MILLION LOCAL PEOPLE REACHED
💰 £2.07 M PROFIT GENERATED FROM MARKETING
🔁 £193 RETURN PER £1 INVESTED – AN EXTRAORDINARY ~19,200% ROI
BUSINESS TRANSFORMATION
🏡 FROM 19 TO 28 OCCUPIED BEDS – NOW RUNNING AT FULL CAPACITY WITH A WAITING LIST
📈 CONSISTENT ENQUIRIES TO KEEP ROOMS FULL AND SECURE THE HOME’S FUTURE
🚀 BUSINESS STABILISED AND READY TO INVEST IN MODERNISATION AND GROWTH
⭐ TRUSTED PARTNERSHIP WITH YELL – STRATEGIC GUIDANCE & REGULAR REVIEWS
“It is great working with Tracey – she was open to the issues she had and the recommendations we put to her. Working together, we showed them the difference it could make to their business.”
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Ready to keep your beds full and your care home growing?
St Gregory’s House trusted Yell – and went from struggling to fill rooms to running at full capacity with a waiting list, generating over £2 million in profit from marketing.
With Yell’s exclusive Lead Guarantee, you’ll get the local enquiries you need to keep your beds full – or you don’t pay. It’s risk-free, stress-free marketing designed for care homes.
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