About the customer
Business name: Tyne & Wear Garage Doors Ltd
Business category: Garage door supplier & installer
Location: Washington, Tyne & Wear
Objectives: Increase visibility and generate more leads (calls & form fills)
- 5 minute read
background
The customer’s problem
The company’s owner, Paul Mariner, had 40 years of experience with installing electric garage doors when he decided to start his own business, Tyne & Wear Garage Doors Ltd, in 2022. At that time, we helped the company by setting up their Yell advertising and website.
In 2024, after an audit and marketing consultation where they told us they really wanted to grow, we recommended they invest in an Accelerate digital marketing solution to expand their reach and drive more leads.
their solution
How we helped
To improve their visibility and lead generation, we:
- Optimised their website for search engines (SEO) to attract more potential customers.
- Showcased their key services, including roller garage door installations and repairs.
- Highlighted their unique selling points – fast turnaround times, a strong reputation, and 40+ years of experience.
- Launched highly targeted advertising campaigns across Yell, Facebook, Google, and Bing to drive ready-to-buy traffic to their website.
Results & improvements
Comparing the last 13 months to the previous 13 months…
🚀 Clicks have increased by over 200%, while leads have surged by 400%.
📈 They now generate 50+ leads every month, an incredible achievement for a relatively new business, and a game-changer for their growth.
In just six months since going live:
📣 Their marketing has reached 111,849+ potential customers.
📞 They’ve generated 304+ leads, with most enquiries coming via phone and form fills, their preferred contact methods.
Outstanding return on investment:
- Their advertising is performing exceptionally well, with an average cost per click of just £1.50.
- Their cost per conversion is only £10.10 – a fantastic result, considering their average job value is £1,400.
Total estimated profit from Yell’s digital marketing: £180,600 – and that’s just the beginning!
What their account manager says…
David Chambers, Account Manager
“The customer already had a strong website with us, but the transformative point came when we moved them into a solution – it was almost overnight, the huge improvement in enquiries coming through. They’ve gone from strength to strength ever since day 1. In fact, they have decided to invest more in their advertising just last week!”
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Ready to drive the leads you really want?
We’ve spent 60 years growing local UK businesses like yours – get in touch to discuss how you’ll benefit from our expert services, exceptional care, and extraordinary results.
For businesses who want to reach ready-to-buy customers across multiple platforms and drive leads
Accelerate
Features in Accelerate
- A strong online presence across up to 58 platforms2
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Easily manage reviews across platforms (Amplify & Accelerate only)
- A conversion-focused website (Amplify & Accelerate only)
- Expertly managed search, social & display ads (Accelerate exclusive)
- Help & support just a call or message away
- Advice & guidance to help get the most out of your solution
- Manage your solution & view performance via the app
- Updates to your profiles, website & ads whenever needed (Amplify & Accelerate only)
- Regular performance reviews & optimisations (Amplify & Accelerate only)
- Advanced call tracking & analytics (Accelerate exclusive)
- A dedicated account manager (Accelerate exclusive)
accelerate solution Starting at £650 per month
Empowering local businesses with Digital Marketing Solutions
Everything you need to grow your business, powered by top technology and expert support. We’ll help you choose a solution and tailor it to your budget & needs. Partner with us to attract & convert the customers you really want.
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Activate
Be found online
A digital marketing solution built & tailored to help you attract and build trust with customers.
Amplify
Strong online presence
A managed digital marketing solution optimised to attract, engage and build trust with customers.
Accelerate
Drive leads
A managed digital marketing solution optimised to attract, engage and convert your ideal customers.
Set up your online presence to ‘DAZZLE’
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why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- These results are indicative only, based on the information the customer provided to us about their profit per job and close rate, and performance is not guaranteed. Actual results differ and will depend on a number of factors including business vertical, business location, level of spend on Yell products and other digital solutions employed. ↩︎
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
- Yell internal data, 2024 ↩︎
- Yell internal data, 2023 ↩︎
- Yell internal data, 2024 ↩︎