About the customer
Name: Tyne & Wear Garage Doors Ltd
Industry: Garage door supplier & installer
Location: Washington, Tyne & Wear
Goal: Increase visibility and generate more leads (calls & form fills)
background
The challenge
The company’s owner, Paul Mariner, had 40 years of experience with installing electric garage doors when he decided to start his own business, Tyne & Wear Garage Doors Ltd, in 2022. At that time, we helped the company by setting up their Yell advertising and website.
In 2024, after an audit and marketing consultation where they told us they really wanted to grow, we recommended they invest in an Accelerate digital marketing solution to expand their reach and drive more leads.
“We’ve worked with Dave for years and have always been happy with the results. But since moving our marketing into a Yell solution, we’ve seen a massive increase in traffic to our site and leads – so much so that we’ve had to grow our workforce to keep up with demand! We’re extremely happy customers and would (and have!) recommended Yell to any business serious about growth. Thank you!”
their solution
How we helped
To improve their visibility and lead generation, we:
Optimised their website for search engines (SEO) to attract more potential customers.
Showcased their key services, including roller garage door installations and repairs.
Highlighted their unique selling points – fast turnaround times, a strong reputation, and 40+ years of experience.
Launched highly targeted advertising campaigns across Yell, Facebook, Google, and Bing to drive ready-to-buy traffic to their website.
results & improvements
Comparing the last 13 months to the previous 13 months…
🚀 Clicks have increased by over 200%, while leads have surged by 400%.
📈 They now generate 50+ leads every month, an incredible achievement for a relatively new business, and a game-changer for their growth.
In just six months since going live:
📣 Their marketing has reached 111,849+ potential customers.
📞 They’ve generated 304+ leads, with most enquiries coming via phone and form fills, their preferred contact methods.
Outstanding return on investment:
Their advertising is performing exceptionally well, with an average cost per click of just £1.50.
Their cost per conversion is only £10.10 – a fantastic result, considering their average job value is £1,400.
“The customer already had a strong website with us, but the transformative point came when we moved them into a solution – it was almost overnight, the huge improvement in enquiries coming through. They’ve gone from strength to strength ever since day 1. In fact, they have decided to invest more in their advertising just last week!”
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