“My business has never been so busy”: How Yell helped Tynemouth Precision Paving cement their growth

Name: Tynemouth Precision Paving

Industry: Paving, driveways & landscaping

Location: Tynemouth, Tyne & Wear

Goal: Drive more high-value, local leads

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How we helped

results in just over 3 months

📊 MARKETING PERFORMANCE: 219,000+ VIEWS ➡ 4,560+ CLICKS ➡ 174 LEADS ➡ 87 JOBS

💰 £217,500 PROFIT

🔁 9,041% ROI

✅ 174 HIGH-INTENT LEADS – AV. 47/MONTH

📈 “OVERWHELMING” SURGE IN DEMAND

background

The challenge

When Gary Woods launched Tynemouth Precision Paving in 2017, he relied on word of mouth and the odd Facebook message. He had no website, no ads, no real digital presence. But Gary had bigger ambitions – and knew he couldn’t get there alone.

“I was nervous at first. The price was a bit more than I was used to – but Dave was confident, knowledgeable, and clearly knew what he was doing. The lead guarantee gave me the final push.” – Gary Woods, Owner

That first meeting with David Chambers, his local Yell account manager, was the start of a growth journey built on trust, visibility, and guaranteed results.

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How we helped

“I’m so glad I chose Yell. The fact Dave’s local instantly put my mind at ease about him looking after me and my business. I’ve already referred friends because of the superb job he’s doing. I trust him completely – he has my best interests at heart. Honestly, I’ve never looked back.”

Gary Woods, Owner

thE solution

How we helped

🔒 Guaranteed number of leads – or his money back, for complete peace of mind

🌐 SEO-optimised website built to convert visits into enquiries

🔍 Targeted ads on Google, Facebook & Bing to attract ready-to-book customers

📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze

📱 Free app to easily manage reviews, social, and track performance

🤝 One point of contact for ongoing support and strategic guidance (hi, David!)

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results & improvements

Gary took a chance, and it paid off fast. From day one, their business saw an explosion in demand – to the point he was struggling to keep up with quotes.

We guaranteed Gary the 7 leads needed to cover his marketing costs, or he’d get his money back. In just over 3 months, he’s already smashed that with 174 leads – that’s 24x over his breakeven target!

FINANCIAL GROWTH

💰 £217,500 TOTAL ESTIMATED PROFIT

✅ 174 HIGH-INTENT LEADS – AV. 47/MONTH

🔁 9,041% ROI – £90.44 RETURN PER £1 INVESTED

BUSINESS TRANSFORMATION

📞 PHONE RINGING OFF THE HOOK

🏆 RECORD-BREAKING WORKLOAD

💻 WEBSITE RANKING FANTASTICALLY FOR KEY SEARCHES

DIGITAL PRESENCE

👀 219,000+ POTENTIAL CUSTOMERS REACHED IN HIS AREA

🖱️ 4,560+ MEANINGFUL INTERACTIONS WITH HIS MARKETING

📈 2.09% CLICK THROUGH RATE – STRONGER THAN INDUSTRY AVERAGE

Gary concludes, “My business has never been so busy. From day one, the phone didn’t stop – it was honestly a bit overwhelming at first! But with a little guidance from Dave, I soon found my rhythm. I’ll continue singing Dave and Yell’s praises to anyone who asks how the business is!”

“I first met Gary at a local Costa, and we clicked straight away. He was hungry to grow the business and bring in more work but had never advertised before – so naturally, he was a bit nervous about the cost. Once we talked through the strategy and he saw it was backed by our lead guarantee, he decided to take that leap of faith. I’m so glad he did – and so is he. His phone hasn’t stopped ringing since and his site’s performing brilliantly on Google. The number of form fills and recorded calls are proving just how much value he’s getting already. The fact Gary’s already recommended me to other business owners says it all. I’m really proud of the results we’ve achieved together – and excited to keep building from here.”